10+ Ways Social Media Can Support Change Management

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Change Management & Social MediaChange management is the transitioning of individuals, teams and organizations to a desired future state. Leaders implementing the change are often faced with resilience from the workforce as these changes take place.

60-80% of change programs do not live up to business expectations

Social media reduces time to implement change, allows for constant feedback and increases acceptance of change from the employee’s perspective.

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#1: Improves Employee Involvement & EngagementSocial media presence during times of change improves:

Communication

Troubleshooting

Internal Loyalty

Feedback

Sources of information

Acceptance of change

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#2: Builds a Culture

Using social media, companies allow their employees to be involved in change. It gives employees a forum to discuss change with one another. Benefits of Social Media: Trouble shooting Feedback Quickly disperse messages Allows employees to be involved Boosts employee loyalty Gives a sense of belonging within

work environment

#3: Idea Generation

i·de·a·tionīdē āSH n/ˌ ˈ ə

nounPSYCHOLOGYthe formation of ideas or concepts.

Idea Generation on Social Networks Employees are able to share information

between one another. Networks create a community where

people can discuss common issues. Creates a network of Q&A, allowing

employees to help one another manage change.

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#4 Two-way Communication

Perks of a two-way chit chat: Creates responsive environment for trouble shooting

Develops sense of loyalty and belonging

Aligns views and goals to create a culture in the workforce

Allows leaders to broadcast, streamline and gather feedback on companywide announcements

Creates better work relationships

Builds focus on tasks at hand

Participants will be willing to go beyond and assist their coworkers

#5: StorytellingStorytelling on Social Media

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Storytelling can be a powerful tool when you want to drive organizational change. Social media tools provide an effective medium to tell the stories.

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#6: Creates Engaging Learning Experiences Social media helps deliver a learning experience related to change.

Methods organizations can use to teach and inform:

Live web meetings & telepresence User-generated content platforms such as Youtube Discussions and comments on blogs Webinars that allow participants to ask questions Live Tweets of events using a shared hashtag

Consider a certificate of completion following an organizational change. This makes employees aware of the organization’s appreciation and allows everyone to recognize a shared achievement.

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#7: Sharing Practices Through a Knowledge Network“Learning” refers to more than just the formal offerings that are designed and delivered from a central group. Also critical are the knowledge networks that can be formed quickly using applications such as Twitter, Yammer and Facebook. These networks can help employees get information about processes or technologies, share innovative practices and receive answers in a timely manner.

Hashtags are used to connect tweets. For example if you are attending an event, and multiple attendees are tweeting at that event – then they would share a hashtag. For example, the #ForumExperience stream is full of tweets from events hosted by Forum Events. Multiple networks support hashtags, including: Twitter Pinterest Facebook Instagram

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#8: Creating a Brand (Internally)Changing a brand is difficult – getting employees on board is much more difficult. In order to make a brand change, every member of staff has to participate.

Social media networks can help explain changes and troubleshoot employee questions.

Building a brand through social media: Encourage broader discussion of company goals Explain purpose of change Better depict company vision Allows cross-company communication

#9: Assessing Progress More Regularly & EffectivelySocial media allows management to gather feedback and monitor the success of change within the company.

Methods to support assessments: Provide a platform for instantaneous survey-based feedback Conduct facilitated online feedback sessions.

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#10: Cultural Assessment

Unlike conventional strategies, social media targets cultural shifts rather than operational ones. Networks allows for casual, seemingly unmonitored discussions – allowing management to analyze progress and attitude from an unbiased view point.

During change, social media can assist in:• Issues of role & responsibility changes• Skills evolution• Communication styles• Risk tolerance• Developing & building trust

Social media:• Illustrates potential cultural shifts & management obstacles• Impedes broader strategies• Allows leaders to address opponents quickly and casually

“Stay ahead of the culture, by creating the culture.”

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