10 ways librarians can be a marketing genius like lady gaga
DESCRIPTION
EdTech professionals will be challenged to become a change agent within their profession by implementing education and social media marketing tools within their daily practice. The presentation will focus on teaching and learning in the digital age and the importance of social media leadership as a communication device for educators with students, parents, and the community.TRANSCRIPT
Pop Genius Marketing Genius
Even if you don’t like her music or style,
here are 10 ways educators can be a
marketing genius like Gaga!
Lady Gaga
isn’t shy about
speaking her
mind.
In doing so, she keeps
herself in the public
eye.
It’s easy to be opinionated when you’re
passionate.
Be passionate about your teaching practice.
Persuade with Passion,
Convince with Care.
Genuine passion will inspire your students, teachers, parents, &
community.
Gaga has worked tirelessly on accumulating
over 36 million Twitter followers &
56 million Facebook fans.
She drives loyalty by regularly Tweeting and connecting with
her fans as Mother Monster.
She even created a
fan driven social
network
Social Media is here to stay.
Yeah, it’s not a fad.
http://youtu.be/fpMZbT1tx2o
Have a web presence in your profession &
community. Tweet, Google+,
Facebook, whatever rocks your boat.
Just be seen.
Differentiate wisely.
There are too many normal people doing
normal things.
Show, don’t tell.
You are extraordinary so show it.
“I used to walk down the street like I was a #%@ rock star…. I want people to walk around delusional about how great they can be – and then FIGHT so hard for it everyday that the lie becomes the truth.”
-Lady Gaga
Channel your inner rock
star.
Fake it until you make it.
“A group needs only two things to be a tribe: a shared interest and a way to communicate.”
-Seth Godin
We are a tribe.
We are stronger when we share.
Each one of us has something to contribute.
Take. Use.
Share.
Create a chain reaction of
AWEsome!
The more you give, the more you will get back.
Embrace and live Creative Commons.
Gaga calls her fans Little Monsters and gives them
a shared symbol.
Who knows it?
The official Little Monster greeting is
the outstretched “monster claw”
hand.
This allows fans to identify each other and to connect to
their tribe. Even Oprah knows the Little
Monster greeting!
This is branding genius.
Consider branding yourself, your school, your practice, or your
program.
Treat them well and they will make you a superstar.
Professional photographers are barred from concerts
but Gaga allows her fans to record and upload videos of
her live performances on the YouTubes.
Love our Little Monsters.
Think of ways to make them feel special in your
classroom or library.
Make them feel like they belong to an exclusive club.
Red Carpet
Step and repeat.
VIP
You can’t please everyone, right?
Gaga routinely takes it a step further and “stirs the pot” with people that she isn’t going to
please anyway, keeping her in the news and
reinforcing her message.
“Well, that’s your opinion isn’t it? And I’m not about to waste my time trying to change it”
- Lady Gaga
Don’t let the haters stop you.
Don’t give it energy.
Practice Positivity.
Trying to be a constant people-pleaser can make
you stressed & professionally discouraged.
Education advocacy sometimes stirs the pot.
Grab a spoon. thedaringlibrarian.com
Just always keep our best customers, our Little Monsters,
our students, the priority.
Lady Gaga has a long list of supporters.
Celebrity blogger Perez Hilton being one of the biggest.
Befriending someone like Perez is a perfect ally in her
quest for pop world domination.
Make an ally of your administrators.
Try not to say NO to any reasonable request.
Say, “I can make that happen – let me get back to
you with the details!”
Don’t forget to treat your Library Assistant well.
(If you are lucky enough to have one!)
Spoil the front office secretaries.
And always, always, get the
head custodian on your side.
Lady Gaga writes KILLER pop hits
She doesn’t produce a huge amount of them, but everything
she does is done very well and is worth
talking about.
Collaborate with your fellow teachers to create killer lessons & projects.
Create killer online 24/7 research & tech resources
for your students.
Create killer online 24/7 research & tech resources
for your students.
(a Wikispace is wonderful for this!)
Provide killer professional development & tech resources
for your teachers.
The Gaga brand is very calculated.
Everything she does is on purpose.
“Some women choose to follow men, and some choose to follow their dreams. If you’re wondering which way to go, remember that your career will never wake up and tell you it doesn’t love you anymore.”
- Lady Gaga
Teaching is a calling.
"I am loving, I am accepting, I am tolerant, and I am here to spread that
message." ~ Lady Gaga
thedaringlibrarian.com
Persuade with Passion,
Convince with Care.
thedaringlibrarian.com
So, I asked my Tweeps…
“What is your purpose?” “What is your passion?”
“Mobile Learning!” – Diane Darrow, CT
“Instruction in our field”- Heather Moorefield, VA “Foster curiosity!” – Michelle Luhtala, CT
“Give out information!” – Suzi W., PA
“Connect reluctant readers with "their" book” -‐ Susan Needham, MO
“Gifted education” – Karen Mensing, AZ
What is YOUR
Passion?
Instilling the joy of life long reading
for pleasure.
Celebrate your
passion!
Share your
passion!
Be fabulous!
Be fierce!
Be daring!
Be devoted!
Be a Rock Star!
Be YOU!
Twitter @jessedee