10 ways content marketing can grow your business
TRANSCRIPT
Marketing is impossible without great content.
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WHAT IS CONTENT MARKETING?
Content marketing is the art of communicating with your customers and
prospects without selling.
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HERE ARE TEN WAYS THAT
CONTENT MARKETING CAN
HELP YOU TO GROW YOUR BUSINESS.
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1. GIVES YOUR COMPANY A FACE
With content marketing, you can share stories, articles, videos, and more; giving your company a face and
personality. This helps your customers to relate to you better, and can make your brand more appealing to them.
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2. BUILDS TRUST
Content marketing allows you to reach out and connect with your customers, allowing you to build
relationships with them and gain their trust.
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3. CREATES SATISFIED CUSTOMERS
Anyone can advertise how great their products are, but creating relevant and
helpful informational articles allows you to offer potential customers something of value.
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4. HELPS YOUR BUSINESS STAND OUT
Blogs are helping to level the playing field, allowing smaller companies a chance to
compete alongside bigger brands.
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5. INCREASES WORD OF MOUTH RECOMMENDATIONS
When customers share your content or recommend you to their friends, you’ll be reaping
the benefits of word of mouth advertising.
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6. ALLOWS YOU TO TARGET A SPECIFIC MARKET
Another great thing about content is that it allows you target a specific market. For example, you’ll be able to create targeted blog posts that are designed
to reach a certain geographical location, a group with a specific interest, or other demographics.
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7. SAVES MONEY
Traditional forms of advertising and digital marketing like online ads can be costly and ineffective; but
content gives you surprisingly significant rewards for a relatively small investment.
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8. BUILDS YOUR ONLINE PRESENCE
Consistently publishing quality articles can help you to boost your online presence, helping you to position yourself as an expert in your niche.
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9. MAKES YOUR BUSINESS MORE VISIBLE IN SEARCH ENGINES
Consistently publishing quality articles can help you to boost your online presence,
helping you to position yourself as an expert in your niche.
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10. INFLUENCES SALES
When customers are armed with the information that they need to make informed purchasing decisions, they’ll be more likely to
go through with their purchases.
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By offering high-value content to your customers, you’ll be able to take advantage
of this form of inbound marketing to grow your company, increase sales, and expand
your customer base.
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