10 trends in holiday shopping
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10 � TRENDS IN HOLIDAY SHOPPING
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Beyond the Holiday Splurge
This year, Moms say they don’t plan to increase their holiday spend from last year – 44% say they will spend as much as last year, while 43% will spend less.
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Scaling Back for the Holidays
With the holidays looming, families plan to turn a critical eye to their household budgets. More than 60% of families plan to curtail eating out, 50% will trim gift-giving costs, and 43% will cut holiday travel costs. And just 13% will pay full price for the perfect gift.
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Research + WOM = Decision to Purchase
Moms rely on research & WOM recommendations when shopping for the holidays, with 75% checking online for price comparisons & reviews, and 45% turning to friends & family for input.
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Seasonal Shopping Trends
With the holiday shopping season just around the corner, new research from Mom Central Consulting shows that nearly 30% of Moms will shop for gifts from their phone this holiday season.
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Personal recommendations top TV and online ads as
Moms look for inspiration for holiday gifts. Nearly
60% of Moms will seek a personal offline
recommendation for a gift idea, while 50% will
turn to blog posts.
Recommendations Trump Traditional Ads 5 �
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Searching for Deals and Steals
More than 70% of Moms actively
search social media sites for
promotions and deals to save money during
the holiday shopping season.
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Find Them Online
This holiday season, 98% of
Moms shop online for
holiday gifts, with 35%
agreeing they always shop
online.
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The Rise of Online Influence
Nearly 70% of Moms say they
are more likely to purchase a product if it
receives a high star rating on e-
commerce reviews.
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Social Media Fosters Holiday Connections
Remember the holiday newsletter?
Today, 78% of Moms connect with friends and family
members during the holidays via Facebook.
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Social Recommendations Drive Purchase
Nearly 70% of Moms say they are more likely to purchase a product if it’s recommended by someone they follow on
social networking sites.
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We Know Women • We help companies develop meaningful conversations, connections, and communities with Moms
• As social media strategists, we help guide your initiatives to communicate effectively with Mom within the space
• We reach Moms and activate them in powerful word-of-mouth programs
• We engage influential Moms to take action and recommend your brand fueling brand awareness, engagement, product trial, and sales
• We provide a breadth of consulting services including trendspotting, research, and social media strategies, including blog tours and Twitter parties
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Stacy DeBroff CEO
617.244.3002 [email protected]
MomCentralConsulting.com