10 Tips to Improve Your Social Graph for Search

Kevin GibbonsDirector of Search, SEOptimise

web: seoptimise.comtwitter: @kevgibbo

Sphinncon Israel – Jan 2011

Who are SEOptimise?

• Search Engine Marketing & Social Media agency

• Founded in 2006, with offices located in Oxford, UK

• Highly respected industry

reputation

• Clients include Miele, Tetley & London Business School

Social signals are now a ranking factor in Google

1) Add Facebook Like & Share buttons

2) Build up a brand fan page to promote your content

3) Use images - they get more Facebook Wall coverage

4) Fake it until you make it – just don’t overdo it!

5) Promote via social bookmarking sites

6) Build up a profile - interact & share on Twitter

7) Use popular, but relevant hashtags

8) Use great headlines – but leave space for re-tweets

9) Give incentives – social media competitions

10) Most importantly – have great content!

Thank you & any questions?

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