10 tips on creating a marketing plan
DESCRIPTION
Although marketing has changed dramatically over the last 5 years, the fundamental principles remain the same. Here are some simple tips and exercises which should catalyse the framework of a marketing plan. This structured approach should be constantly referred to and reviewed.TRANSCRIPT
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10 tips for creating a marketing plan
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1 Company SWOT Analysis
Identify your strengths, weaknesses, be aware of threats and opportunity
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2 Situation analysis
Understand your customers and how you can connect with them.
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3 Industry SWOT Analysis
Awareness of trends and forecasts is vital in seeking opportunities.
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4 Competitor analysis
Knowing your competitors is as important as knowing your own company.
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5 Segmentation
Segmenting your customers allows you to identify how to communicate effectively.
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6 Future vision
Identify where you want your company to be in 1, 3, and 5 years time.
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7 Areas of growth
Identify how and where you will grow your business.
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8 Tactics
Now you can begin to think about ‘how’ you will attract new business.
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9 Action
Next you can start to plan your activity.
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10 Monitor
Ensure you measure activity and learn from both success and failures.
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Templates
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SWOT
Strength
Weaknesses
Opportunities
Threats
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PESTEL Analysis
Political Environment
Social Environment
Economical Environment
Technological Environment
Legal Environment
Environmental Environment
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Good Segmentation
Identify Ability to identify and measure relevant characteristics
Scope Sufficient numbers. No rapid changes relating to needs
Access Ability to reach target segment , within economical way
Responsive Segment responds homogeneously to specific marketing mix