10 Tips for

Turning National Storiesinto

Great Local Ones

June 21, 2011

Welcome!

• So glad you could make it !

• Please use the chat room to join the brainstorming – your questions, suggestions and comments will be valuable to the entire group.

Poll #1

Do you typically find yourself localizing national stories…

Brainstorming

• Two parts:– What local angle will

resonate with your readers?

– What’s the best way to tell it? See the handout.

• Mix & match from

this checklist

Write-through wire

feature MAp

Inverted

pyramid

multi-media Trends

traditional

profile Q&A

Finding fresh angles

Brainstorming: What’s your angle?

TIP #1: Tap into trade groups

TIP #2: Source the suppliers

TIP #2: Source the suppliers

Brainstorming: What’s your angle?

TIP #3: Silver linings / Who benefits?

TIP #3: Silver lining / Who benefits?

TIP #4: Engage local expertise

Brainstorming: What’s your angle?

TIP #5: Go beyond the biz wire

TIP #5: Go beyond the biz wire

TIP #6: Find the fun

Poll #2

Who typically determines the storytelling format?

Any questions? Comments?

Thanks for attending!

• Please feel free to send questions, comments and suggestions for blog-post topics.

• I’d love to highlight your work on BusinessJournalism.org.

• Melissa Preddy• mpreddy@aol.com