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10 tips for membership recruitment and retention

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10 Tips for Membership Recruitment & Retention Scott Oser Scott Oser Associates @scottoser www.scottoserassociates.com

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Post on 05-Dec-2014

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In this 20 minute presentation, speaker Scott Oser, President of Scott Oser Associates, covers 10 basic tips that your organization can utilize to grow your membership, while also retaining your current member base. We'll discuss the importance of content segmenting and targeting strategies, using a multi-media approach and mixing up your content delivery methods and utilizing past results to improve your overall outreach efforts.

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Page 1: 10 tips for membership recruitment and retention

10 Tips for Membership Recruitment & Retention

Scott Oser

Scott Oser Associates

@scottoser

www.scottoserassociates.com

Page 2: 10 tips for membership recruitment and retention

1. Mix it up—use multi-media

Page 3: 10 tips for membership recruitment and retention

2. Target and segment

Page 4: 10 tips for membership recruitment and retention

3. Increase/create urgency

Page 5: 10 tips for membership recruitment and retention

4. Frequency counts

Page 6: 10 tips for membership recruitment and retention

5. Identify your resources

Page 7: 10 tips for membership recruitment and retention

6. Present the right offer

Page 8: 10 tips for membership recruitment and retention

7. Learn from past efforts

Page 9: 10 tips for membership recruitment and retention

8. Don’t give it away for free

Page 10: 10 tips for membership recruitment and retention

9. Find the right voice(s)

Page 11: 10 tips for membership recruitment and retention

10. Never forget your past—reach out to lapsed members


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