10 TIMELESS SAYINGSthat are also Branding Truths

By Justin Foster@fosterthinking

The truth of a saying or phrase is best manifested by its timeless application. The truths that withstand the test of time and trends can also be applied to timeless brands and branding principles.

“Bring home the bacon.”

Requires no explanation.

“Know thy self”

You are responsible for discovering what makes your brand awesome.

“You get what you pay for.”

Remember this when establishing your brand’s value, position and pricing model.

“You only get one first impression”

The first 10 seconds is 80% of what makes a brand.

“You reap what you sow”

Your organization’s culture is always manifested in your brand experience.

“The truth shall set you free”

All brands are transparent eventually. Thus, authenticity is simply proactive transparency.

“Nothing lasts forever”

Audiences expect new, better, different, so innovation should be in everyone’s brand strategy.

“You can lead a horse to water but you can’t

make him drink”

Getting your audience’s attention is easier than getting them to buy.

“All that glitters is not gold”

First impressions matter, but so do the last impressions that come from

amazing customer experiences.

Web: fosterthinking.com

Twitter: @fosterthinking