10 things you should do before penguin 3.0 arrives
DESCRIPTION
Penguin updates are a difficult topic for hundreds of thousands of online business owners across the world as everyone waits for the arrival of the long awaited Penguin 3.0 from Google. Some companies have been waiting for almost twelve months for a Penguin "refresh" so to finally recognize the hundreds of hours of link removal work they have done to lift manual actions and restore backlink profiles to good standing. It would seem to many that the only thing necessary for a recovery to happen is the arrival of the Penguin update, but the team at rmoov.com talks to many of those affected (and some who aren't) every day. Over the course of the past few months these conversations we have been concerned to find that some site owners may not be truly prepared when the Google Penguin algorithm is updated. In this webinar, Sha Menz takes you through ten simple tools and techniques you can use to ensure that your site is in the best shape possible for the next Penguin release. Whether your site has already been affected by a Google penalty or not, these are things you should be thinking about.TRANSCRIPT
10 Things You Should Do Before
Penguin Refreshes
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Presenter: Sha Menz
Brought to you by:
Rmoov From Web Based Innovations
Don’t be caught out by the next Penguin
Update
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Even if you’ve never had a penalty problem, things will get real quickly if you’re not ready!
10 Easy Steps to Prepare For Penguin
Get help from a Panguin
Explore the world with MajesticSEO Link maps
Set up a simple Hack Track
Become a Link Detective
Check for Pass or Fail (know your redirects)
Get a Grip (on the Guidelines)
Go on a Zombie Hunt
Double Check Disavows
Up, Up and Away with your Disavow files
Go Fetch (as Googlebot)
Twitter: #rmoovinar @ShahMenz @rmoov
Get Help from Panguin
Twitter: #rmoovinar @ShahMenz @rmoov
See Google Updates instantly overlaid on your Analytics data
http://www.barracuda-digital.co.uk/panguin-tool/
Check MajesticSEO link maps
Twitter: #rmoovinar @ShahMenz @rmoov
Look for red flags in Geo-distribution of inbound links
www.majesticseo.com/reports/site-explorer/map
Set up simple Hack Tracks
Twitter: #rmoovinar @ShahMenz @rmoov
https://www.google.com/alertsSet up alerts for words and phrases commonly targeted by hackers and let Google notify you if there is a problem with your site
site:yoursite.com viagra
site:yoursite.com “ugg boots”
site:yoursite.com "payday loans"
site:yoursite.com "cialis"
Use Google alerts to spot hacking issues
Become a Link Detective
Twitter: #rmoovinar @ShahMenz @rmoov
Use Link Detective to easily see the different types of links that make up your backlink profile
Format your link file to match OpenSiteExplorer downloads
http://www.linkdetective.com
Check existing redirects
Twitter: #rmoovinar @ShahMenz @rmoov
If 301 redirects are passing PageRank they will pass link issues too!
1. Check for manipulative redirects from Exact Match Domains
2. Check for redirects from other domains with penalty issues
You have two options:
3. Remove the redirects
4. Stop them passing PageRank by redirecting through a page that is blocked from search engines by robots.txt.
Check for site redirects that might be a “fail”
Get a Grip on the Guidelines
Twitter: #rmoovinar @ShahMenz @rmoov
Make sure you check the guidelines for changesbefore you review site issues
You can find them here:
Google Webmaster Quality Guidelines
And don’t forget these:
Bing Webmaster Guidelines
The Webmaster Quality Guidelines do change
Go on a “Zombie” Hunt
Twitter: #rmoovinar @ShahMenz @rmoov
Even when your link removal efforts seem to be successful
Some links Do come back!
If you have discounted dead links before embarking on your link removal efforts, crawl them now to find “zombie links”
You’ll need the paid version of Screaming Frog SEO Spider
Double-Check your Disavows
Twitter: #rmoovinar @ShahMenz @rmoov
Have you accidentally disavowed domains you shouldn’t have?
Did you disavow only specific URLs?
Have you checked that all domains are disavowed?
Did you let the “zombie links” sneak past?
Download and check your current Disavow File
Have you made any mistakes with your existing disavow files?
Use disdit.com to manage files
Twitter: #rmoovinar @ShahMenz @rmoov
Upload your lists to combine and export ready for submission to the Disavow Links Tool
If you have a rmoov account, use your existing logindisdit.com
We built a free tool to help you manage and update Disavow files in a snap!
Up, Up and away...
Twitter: #rmoovinar @ShahMenz @rmoov
DO IT NOW!
The Webspam team is working toward more regular refreshes of the Penguin algorithm, but anything less than 11 months could be considered more regular.
Upload your new Disavow file here
Do you have links and domains you need to Disavow?
Go fetch!
Twitter: #rmoovinar @ShahMenz @rmoov
Two quick technical checks to ensure everything is right with your site:
Fetch as Googlebot to check crawlability
PageSpeed Insights to check load speed
It’s really important that your site is accessible and crawlable
Stay calmand
Get Back to Business!
Twitter: #rmoovinar @ShahMenz @rmoov
http://www.rmoov.com
Presenter: Sha Menz
Brought to you by:
Rmoov From Web Based Innovations