10 things that never get said about inbound marketing but should

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INBOUND MARKETING: 10 THINGS THAT “NEVER GET SAID” BUT SHOULD 10 Tips From Inbound Insiders

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Page 1: 10 Things That Never Get Said About Inbound Marketing But Should

INBOUND MARKETING:10 THINGS THAT“NEVER GET SAID” BUT SHOULD

10 Tips From Inbound Insiders

Page 2: 10 Things That Never Get Said About Inbound Marketing But Should

We were curious…

Page 3: 10 Things That Never Get Said About Inbound Marketing But Should

SO OUR INTERN ROB STARTED ASKING AROUND

Page 4: 10 Things That Never Get Said About Inbound Marketing But Should

TURNS OUT… THERE’S A LOT.

Page 5: 10 Things That Never Get Said About Inbound Marketing But Should

HERE’S 10 RESPONSES FROM INBOUND MARKETING EXPERTS ACROSS THE WORLD.

Page 6: 10 Things That Never Get Said About Inbound Marketing But Should

AARON BIRD

CEO OF BIZIBLE

Page 7: 10 Things That Never Get Said About Inbound Marketing But Should

1. YOUR CONTENT MUST BE UNIQUE.

Page 8: 10 Things That Never Get Said About Inbound Marketing But Should

TIM THYNE

HUBSPOT

Page 9: 10 Things That Never Get Said About Inbound Marketing But Should

2. SUCCESS TAKES A LONG TIME.

Page 10: 10 Things That Never Get Said About Inbound Marketing But Should

RAMEEZ RAMZAN ALI

INTERNET MARKETING MANAGER

Page 11: 10 Things That Never Get Said About Inbound Marketing But Should

3. IT’S ALL ABOUT THE BOTTOM LINE.

Page 12: 10 Things That Never Get Said About Inbound Marketing But Should

MARTIN MACDONALD

EXPEDIA EAN

Page 13: 10 Things That Never Get Said About Inbound Marketing But Should

4. IF IT’S NOT SHARED, IT FAILED.

Page 14: 10 Things That Never Get Said About Inbound Marketing But Should

SAM MALLIKARJUNAN

HUBSPOT

Page 15: 10 Things That Never Get Said About Inbound Marketing But Should

5. ENJOYABLE CONTENT > SEO

Page 16: 10 Things That Never Get Said About Inbound Marketing But Should

VALERIE JOY DEVEZA,

INBOUND MARKETING GEEK

Page 17: 10 Things That Never Get Said About Inbound Marketing But Should

6. LARGE REACH ISN’T THE END GOAL.

Page 18: 10 Things That Never Get Said About Inbound Marketing But Should

ELLEN ZEHNTNER

HUBSPOT

Page 19: 10 Things That Never Get Said About Inbound Marketing But Should

7. IT’S ABOUT THE COMPANY-PROSPECT RELATIONSHIP.

Page 20: 10 Things That Never Get Said About Inbound Marketing But Should

NICOLE SORGINI

SOCIAL MEDIA MARKETER

Page 21: 10 Things That Never Get Said About Inbound Marketing But Should

“To truly personalize content to attract customers, you need to continuously do research, test your marketing, ask questions of your customers and your marketing team, and be aware of trends that may even be outside your marketplace.”

8. YOU NEED TO DO YOUR HOMEWORK.

Page 22: 10 Things That Never Get Said About Inbound Marketing But Should

ANNA SIRADZE

HUBSPOT

Page 23: 10 Things That Never Get Said About Inbound Marketing But Should

9. IT REQUIRES VERY SERIOUS COMMITMENT.

Page 24: 10 Things That Never Get Said About Inbound Marketing But Should

EDWIN VIEMS

B2B MARKETING SPEAKER

Page 25: 10 Things That Never Get Said About Inbound Marketing But Should

“With REAL inbound marketing, you put your personality and knowledge online for people to find, without harassing them as soon as they tell you who they are.”

10. DON’T HARASS YOUR TARGET

Page 26: 10 Things That Never Get Said About Inbound Marketing But Should

1. Your content must be unique

2. Success takes a long time

3. It’s all about the bottom line

4. If it’s not shared, it failed

5. Enjoyable content > SEO

6. Large reach isn’t the end goal

7. It’s about the company-prospect relationship

8. You need to do your homework

9. It requires very serious commitment

10.Don’t harass your target

SUMMARY

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THANKS TO OUR PARTICIPANTS!

Vote for your favorite tip on our blog!

Page 28: 10 Things That Never Get Said About Inbound Marketing But Should

THANK YOU!

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