10 things that never get said about inbound marketing but should
TRANSCRIPT
INBOUND MARKETING:10 THINGS THAT“NEVER GET SAID” BUT SHOULD
10 Tips From Inbound Insiders
We were curious…
SO OUR INTERN ROB STARTED ASKING AROUND
TURNS OUT… THERE’S A LOT.
HERE’S 10 RESPONSES FROM INBOUND MARKETING EXPERTS ACROSS THE WORLD.
AARON BIRD
CEO OF BIZIBLE
1. YOUR CONTENT MUST BE UNIQUE.
TIM THYNE
HUBSPOT
2. SUCCESS TAKES A LONG TIME.
RAMEEZ RAMZAN ALI
INTERNET MARKETING MANAGER
3. IT’S ALL ABOUT THE BOTTOM LINE.
MARTIN MACDONALD
EXPEDIA EAN
4. IF IT’S NOT SHARED, IT FAILED.
SAM MALLIKARJUNAN
HUBSPOT
5. ENJOYABLE CONTENT > SEO
VALERIE JOY DEVEZA,
INBOUND MARKETING GEEK
6. LARGE REACH ISN’T THE END GOAL.
ELLEN ZEHNTNER
HUBSPOT
7. IT’S ABOUT THE COMPANY-PROSPECT RELATIONSHIP.
NICOLE SORGINI
SOCIAL MEDIA MARKETER
“To truly personalize content to attract customers, you need to continuously do research, test your marketing, ask questions of your customers and your marketing team, and be aware of trends that may even be outside your marketplace.”
8. YOU NEED TO DO YOUR HOMEWORK.
ANNA SIRADZE
HUBSPOT
9. IT REQUIRES VERY SERIOUS COMMITMENT.
EDWIN VIEMS
B2B MARKETING SPEAKER
“With REAL inbound marketing, you put your personality and knowledge online for people to find, without harassing them as soon as they tell you who they are.”
10. DON’T HARASS YOUR TARGET
1. Your content must be unique
2. Success takes a long time
3. It’s all about the bottom line
4. If it’s not shared, it failed
5. Enjoyable content > SEO
6. Large reach isn’t the end goal
7. It’s about the company-prospect relationship
8. You need to do your homework
9. It requires very serious commitment
10.Don’t harass your target
SUMMARY
THANKS TO OUR PARTICIPANTS!
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