10 things that every association should know about creating a private online member community
Post on 21-Oct-2014
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This presentation was originally given at ACGI Software's KDays Conference for association executives. Private online member communities present a wealth of opportunity for associations and nonprofit membership organizations. By keeping more members engaged and increasing the value that each member receives from their membership, your organization will be able to attract new members, improve retention, and increase non-dues revenue generation. However, in the eyes of many association professionals, creating an online community for members holds just as many risks as it does benefits. In this interactive session, participants will receive an up-close look at the strategies, roles, and community management processes that successful membership organizations put in place to mitigate risk and get tangible business-level results from their private online member communities. Session attendees will come away knowing the difference between public social network and private online community strategies, how to create a sustainable member community, and ways to avoid common mistakes during the planning process.TRANSCRIPT
10 Things That EVERY ACGI Customer Should Know About Creating a Private
Online Member Community
Josh Paul
ACGI
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
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Your Private Member Community Can Be Your Most Valuable Member
Benefits
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Your Private Member Community Can Be Your Most Valuable
Member Benefits
Attributes of a Strong Member Benefit:
1. Exclusive2. Accessible3. Simple to Grasp4. Delivers5. Supported
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Your Private Member Community Can Be Your Most Valuable
Member Benefits
Attributes of a Strong Member Benefit:
1. Exclusive2. Accessible3. Simple to Grasp4. Delivers5. Supported
A Single Place Easy to
Participate In
Important to the Organization
Other Members
Helpful Information
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
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Organizational And Departmental Goals Drive Your Online Community
Goals
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Organizational And Departmental Goals Drive Your
Online Community Goals
What Your Senior Management Team’s Goals?
• Membership Growth• Revenue• Retention
Member Engagement is Not the End Game
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Position Your Online Community at the Center of Your Member Communication Universe
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Position Your Online Community at the Center of Your Member
Communication Universe
Makes all communication social
Augments staff and creates a constant backstop
Provides actionable insight about your membership
Creates growth, buzz, and credit for providing value
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Private Online Communities Need Community Managers That Focus
on Processes
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Private Online Communities Need Community Managers That
Focus on Processes
Data-Driven Community Management
Moving Members Through the Engagement Funnel
Process Helps Your Organization Be Prepared
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
The Engagement in Your Private Online Community is Directly Tied
to the Frequency of Quality Content
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
The Engagement in Your Private Online Community is Directly Tied to
the Frequency of Quality Content
Components of an Online Community Content Plan
• Real Dates• Prioritization• Type of Content• Categories• Content Owner
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Measure the Right Things and Make Adjustments Often
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Measure the Right Things and Make Adjustments Often
ROI and Business Impact
Overall Community Health
Engagement Funnel
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Make Sure You Have Enough of 2 Kinds of Features in Your Online
Community
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Make Sure You Have Enough of 2 Kinds of Features in Your Online
Community
1. Features That Create Value
2. Features That Keep Members Engaged
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
How to Avoid Online Community Implementation Delays
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
How to Avoid Online Community Implementation Delays
Share Your Vision
Make Time to Make Decisions
Know Your Data
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
The Difference Between Public and Private Online Communities
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
The Difference Between Public and Private Online Communities
Members’ Perspective
Your Organization’s Perspective
Making Public and Private Social Networks Work Together
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
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A Simple Framework to Build Your Online Community Strategy
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
A Simple Framework to Build Your Online Community Strategy
Start With Your Organization’s Communities
Next, Identify Their Most Important Problems
Map Centralization, Collaboration, Content, and Segmentation to Those Problems
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership
Questions
Josh [email protected]
http://www.socious.comhttp://blog.socious.com@SociousSuccess
10 Things That Every ACGI Customer Should Know About Creating a Private Member Community
2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership