10th AnniversaryO b s e r v a n c e

_________Strategy Plan and Program Activities

Goals Build 9/11 into the largest and most significant annual catalyst

for citizen engagement.

Promote the important role of service as an expression of healing and remembrance.

Help NPOs build capacity and marketing expertise with 9/11 as a key catalyst.

Measurement Broad national awareness 5 million+ participants Record-setting volunteer generation Cultivation of “impact” citizen activists Adoption of best practices

Program Priorities Nationwide mobilization strategies that touch

millions of Americans Innovative technology and social media initiatives to

simplify and promote widespread engagement Comprehensive education initiatives to teach

upcoming generations about 9/11 constructively Reflection and remembrance programs that pay

tribute to the 9/11 victims, heroes and volunteers

MobilizationTargets 1,000,000 nonprofits, employers, faith, and other organizationsSignature service projects in major cities

– High profile Kick-off Events with celebrities and officials – Thousands of t-shirt wearing volunteers ready to serve – Leading radio station promoting events live on the air– Strong national and local media opportunities

Mobilization Supporting service projects in 20 other cities Thousands of independent projects cultivated

through the very powerful affiliations of partners Partnership with Facebook to drive individual

participation and self-directed engagement NPO training to help build capacity and enhance

effectiveness in digital marketing CEO-lead outreach to businesses nationwide

Remembrance New application that will enable individuals to

dedicate their service to 9/11 victims and post messages of support from 911dayofservice.org Create an online and offline Tribute Mosaic

– Every project leader will have an opportunity to dedicate their service activity to a 9/11 victim and to

gather and upload photos and messages Participate in the New York Says Thank You

nationwide Ground Zero Flag Stitching Tour

Technology First ever “one stop” destination

to adopt and support any charitable cause in U.S.

– Guidestar, AFG, NFG, and HandsOn contributed to new tool

Enhanced search tools Custom Facebook app

Active social media strategy Cultivate “impact” volunteers

Education 9/11-related Learn and Serve lesson plans

to be used in 50,000 - 100,000 classrooms– Outreach will target 500,000+ teachers

Educational town hall series for colleges and some high schools, featuring story telling by

9/11 survivors, heroes and families DVDs, Webcasts and other program elements to

be available to teachers leading up to 9/11

High Profile EventsCapturing the Nation’s Attention

9/11 victims, rescue and recovery workers,and volunteers recognized at the Points of Light

Extra Mile National Monument

First Lady Michelle Obama/former First Lady Laura Bush invited to present award and issue joint Call to

ACTION for the 9/11 observance

10th Anniversary Call to Service Televised Concert

10th AnniversaryO b s e r v a n c e

_________Strategy Plan and Program Activities