10 steps to thriving with social media for the grant professional

Jo Miller, GPC JMGRANTS.COM

@JM_GRANTS

Presentation for:

Thriving Social: 10 Steps of Social Media

for the Grant Professional

Grant Professionals Association

Baltimore, MD 2013 Conference #GPAConf2013

© 2013 JMA JMGRANTS.COM

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•Definition(s) of Social Media

•10 Steps of Social Media for the Grant Professional

•Potential Uses & Benefits of Social Media for the Grant Professional

•Barriers & Solutions for Getting Started with Social Media


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So… what is Social Media


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What is your first thought when I say …

Social Media?

5 © 2013 JMA JMGRANTS.COM

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“Social Media is the democratization of information, transforming people

from content readers into publishers. It is a shift from a broadcast

mechanism, one-to-many, to a many-to-many model, rooted in

conversations between authors, people and peers.”

-Brian Solis


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social media : forms of electronic communication

through which users create online

contacts and communities to share

information, ideas, personal messages,

and other content.

- Merriam-Webster Dictionary

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This is Social Media


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Social Media is a conversation

Supported by online tools


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Where do I start?


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#1

OVERCOME FEAR

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I AM NOT A ‘’GEN-Y’ OR MILLENIAL – I WON’T UNDERSTAND

0%

5%

10%

15%

20%

25%

30%

0-17 18-24 25-34 35-44 45-54 55-64 65+

DoubleClick Ad Planner(Google), US Demographics, June 2012

Age Distribution on Social Networks & Online Communities


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Social Networks & Online Communities Not Just for ‘Young’

Twitter Users 35 or Older

Pintrest Users 35 or Older


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Why Boards Don’t Always Embrace Social Media

Potential

Understand potential but not doing much about it.


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#2

DISCOVER


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Glass Pockets, Foundation Center Infographic


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#3

LISTEN


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Listen to Funders on Social Media

Glass Pockets, Foundation Center Infographic


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#4

STRATEGY &

PLANNING


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Social Media Strategy

Process Before Tools

Start with the Goal!


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Social Media is filling many buckets.

CO

MM

UNITY

NEE

DS

& PA

RTN

ERS

CUS

TOM

ER S

ERVI

CE

& FE

EDBA

CK

PRO

FESS

ION

AL

DEVE

LOPM

ENT

EVEN

T M

AN

AG

EMEN

T

CA

MPA

IGN

S,

BRA

NDI

NG

&

AW

ARE

NES

S

THO

UGHT

LE

ADE

RSHI

P


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SOCIAL LOGIC MODEL

Adapted from McKnight Foundation Community Impact Challenge

J. Miller & Associates, Inc., JM Grants

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Dedicated Staff Time in Last 12 Months

11%

56% 12%

10% 8%

3% Full Time Employee

0 FTE1/4 FTE1/2 FTE3/4 - 1 FTE1 1/4 - 2 FTE3-6 FTE

www.NonprofitSocialNetworkSurvey.com


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The S.O.C.I.A.L. Team


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Resource Allocation

CREATING

ENGAGED

RESPONSIVE

PASSIVE 20%

60% 20% 20%

80%

50% 20%

40%

30%

20% 20%

20% 20%

90% Creating Initiating Responding Measuring Monitoring & Research

SOCIAL MEDIA

MATURITY

SOCIAL MEDIA

ACTIVITY


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Professional vs. Personal


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#5

Start with One


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ood reat

Start Doing

(even on a tight budget)


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JO MILLER, GPC

http://pinterest.com/pin/469078117408693499/


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Twitter

@JM_Grants

@dgriesmann

#GRANTCHAT Grant Pro List

@GPANational


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#6

#GRANTCHAT


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http://jmgrants.com/how_to_twitter_chat/


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AMBASSADORS

Association Chapter

Mentored Client

Mover & Shaker

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STORIFY!


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#7

MANAGEMENT


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The Great Curate!


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Delicious.com


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Join Me on Alltop! Or Get Featured in Daily Grant Gear


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#8

ENGAGEMENT


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Be Good, Be S.O.C.I.A.L.

Serve Open Connect Integrity Action Listen


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GET MOBILE!

Mobile Web 82%

Mobile Apps 85%

PC 4%


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#9

MONITOR


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Monitor & Measure

Twitter Advanced Search


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FAKE IT OR MAKE IT -

Take Away: Don’t Buy (Random) Followers


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#10

WASH, RINSE, ADD

VOLUME & REPEAT


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Increasing Numbers

Take Away: Program Longevity Increases Reach!

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Facebook

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LinkedIn

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Beyond Text!


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Pintrest


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NEXT: Monetizing Social Networks

www.NonprofitSocialNetworkSurvey.com

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10 Steps to Social Media for the Grant Pro

#1 Overcome Fear

#2 Discover

#3 Listen

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#4 Strategy & Planning

#5 Start with One

#6 #Grantchat

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#7 Management

#8 Engagement

#9 Monitor

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#10 Wash, Rinse, Add Volume & Repeat

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Resources

For Resources and Tools click here

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AecKOI/edit?usp=sharing

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Jo Miller, GPC JMGRANTS.COM

@JM_GRANTS

Questions

Jo Miller, GPC [email protected]

@JM_Grants

mailto:[email protected]

mailto:[email protected]