10 STEPS TO SUCCESS

Steps to Success When creating a music video there are certain things

that need to take place in order for it to be successful

Here is a little summary of these steps.

Step 1 - Research

Watch a lot of music videos

Analyze the different genres

Consider what you’re planning to deliver

Remember the Music video needs to sell the music and artist

There are different conventions for different genres

Step 2 - Getting in a Group Being with friends - good times might get in the way of work

Are people reliable?

Necessary - communication, organization and practical skills

Performers - Be prepared and give energy

Exchange phone numbers

Set a deadline for the project earlier than actual deadline

Step 3 - Choosing a Track

Don’t chose a song on the basis of personal tastes

Make sure the music or lyrics stimulate ideas

Think of possible locations, performers & shots

Don’t be tempted by popular music

Shooting local band - danger of self indulgence

Step 4 - The Pitch

Be prepared to pitch

Single page of ideas

Needs to stand out

Be clear as a group in terms of what you’re intending

Be clear and simple

Step 5 - Look at Past Students

Look at material from a similar context as your own

See what can be achieved and what can go wrong

10 Things to avoid:- Strengths:-

Popular songs Consistency

Over done effects Clear sense of genre

Pointless driving Well-shot footage

Booze, fags and drugs Powerful performance

People Walking Simple effective idea

Sped up/ reversed footage Judicious cutting

Zooms

Found footage

Atmosphere-less stage footage

Over the top stories

Step 6 - Planning and Shooting

Set a limited timescale - More professional look

Storyboard as much as possible

Check you have all the needed equipment

Shoot the same shots at least 3 times

Shoot more than you need

Check your footage early on

Step 7 - Editing

Load footage in chunks

Name your files

Use effects sparingly

Match up soundwaves

Be ruthless

Colour correct

Step 8 - Screening and Feedback

Feedback from peers

Ask questions

Take detailed notes on their views whether good or bad

Get other forms of feedback too

Step 9 - Writing Follow the guidelines

Start writing early on

Don’t fill your writing with excuses

You’re writing should:-

Cover the whole process

Include feedback & your comments

Use technical language

Show the video in relation to the industry

Relate to real examples

Have an analysis of the finished product

Step 10 - Marking

Leave this to the teachers and look forward to your good grade.