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10 STEPMarketing Plan for EPCM Services(Engineering, Procurement, Construction, Maintenance and Project Management)

Sebastian Eryson MagpantayApril 2010

Outline:

Competing in $22 B Oil Industry

1. Global Oil & Gas Clients2. With Clean, Compliant, Complex

Needs 3. Can choose Foster Wheeler,

Worley Parsons, Jacobs Engg4. Positioned as #1 US Engineering5. The market is $22 Billion Dollars

5 Steps for Part 2(Marketing Mix & Strategy)

6. Superior Services and Technical Knowledge

7. Competitive Price 8. Intelligent Solutions to

comply with tightening regulations

9. Global building services marketplace

10. Global Location Strategy

1.My primary target market (PTM) is..

Works with Governments and multinational companies to design, build, and maintain many of the world's most complex and challenging capital projects in Oil and Gas Industry.

2. My PTM’s NWE

Needs Safe, Efficient and Economical

Wants projects on schedule, within budget, and with operational excellence

Expectations on Quality and Safety

2. My PTM’s NWE

SAFETY

QUALITY

OPERATIONAL

EXCELLENCE

2. My PTM’s NWE

Meeting Clients NWE Consider: Safety: zero accidents schedule, on-time budget reliability, operability. cost effectiveness,

3. EPCM has many formidable competitors

Direct: Foster Wheeler, Worley Parsons, Jacobs Engg., etc.

Variables: Oil and Gas, Industrial and Infrastructure, Global Services, Government and Power

EPCM is a $ 4 Billion global company that you can rely on

2008 Intl. Revenue (In $ Mil)

0.00

1,000.00

2,000.00

3,000.00

4,000.00

5,000.00

6,000.00

EPCM

Jaco

bs E

ngine

ering

Worle

y Par

sons

Foste

r Whe

eler

2008 Intl. Revenue (In $Mil)

2008 Total Revenue (In $ Mil)

EPCM 4,293.60

Jacobs Engineering 5,501.00

Worley Parsons 3,893.70

Foster Wheeler 1,225.00

With 36,000 employees, can support multiple projects

No. Employees

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

EPCM Worley Parsons Foster Wheeler

No. Employees

EPCM 36,000

Worley Parsons 28,800

Foster Wheeler 13,000

4. EPCM positions strongly in the Oil and Gas Industry

Dynamic, skilled teams with strong technical skills, good experience levels, and dedication to continuous improvement

Executes a wide range of design and construction projects

Expertise in the total integration of utility and offsite systems

Global Execution Centers supporting projects anywhere in the world

EPCM strongly positions for the $ 14 B (58%) Oil segment

TOP 200 DESIGN FIRMS EPCM REVENUE

5. Recognition Emphasizes EPCM Ability

1. Fortune 500 company that is ranked No. 1 in Fortune magazine's ''Engineering, Construction'' category of America's largest corporations

2. Ranked No. 3 in the same category on Fortune's annual survey of World's Most Admired Companies.

3. Engineering News-Record (ENR) magazine ranks EPCM No. 1 on its Top 100 Contractors by New Contracts list and No. 2 on its Top 400 Contractors list.

6. Photo of product

EPCM services for the U&O scope of the project, comprising approximately 30 percent of the total project. The engineering on the project was executed by multiple Fluor offices in the U.S., UK, The Philippines, and Saudi Arabia. Procurement was done on a global basis.

7. Price

Substantial Backlog and Services in Multiple Countries shows that the company has the competitive advantage

Backlog of $28 Billion US Dollars company works closely with its

highly skilled global engineering centers to provide a lower-cost solution for clients.

8. Promo

Clean Fuels Leading designer of new and

revamped clean fuel production facilities

Uses this experience to help clients produce clean fuels to comply with tightening regulations.

9. Place

10. What is the generic winning strategy?

•Global Location Strategies is engaged by companies from around

the world to assist them with facility location strategies.

•As a professional firm dedicated to the Geography of Business, EPCM saves the client money, time, and

worry when considering their location alternatives.

Why Choose EPCM?

EPCM is a company that delivers engineering, procurement, construction,

maintenance (EPCM), and project management to governments and clients

in diverse industries around the world.

The individual and collective expertise of EPCM's more than 36,000 global

employees provides cost-effective, intelligent solutions in a timely manner.

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10 STEPMarketing Plan for EPCM Services(Engineering, Procurement, Construction, Maintenance and Project Management)

Sebastian Eryson MagpantayApril 2010