10 social media tips
TRANSCRIPT
10 Tips on Leveraging Your Network using Social Media
Working Hard & Working Smart…
1
Social Media…Get over it! 2
3 How Is Your Hub?
2. Compare 3. Differentiate1. Evaluate
4 The Integration Connection
How Google Works
SEO
Landing pages
Consistent Content
Social
Keyword relevancy
10,000
5 The Genius of A Plan
Insights
Results
Goals Strategy
ROI
6
TraditionalDigital Integration
Social uses-Customer ServiceLead generation Adding value to commoditized industriesThought leadership and Brand AwarenessManaging reputationCommunity/Culture IntranetsRetaining, Educating & Engaging
The Hybrid Approach
7 The Art of Curating
Look
Seek Research
Gather
Discover FInd
Collect
Compile
CompilateOrganize
Post it
AgreeDisagree
News Give Credit
Thoughts
1.
2.
3.
8 Repurpose This!Conten
t
Article
Blog
Posts
Write once, reuse often…
9 Don’t Stop…
Once you stop, traffic stops…
The information age needs targeted quality content through the noise. Think beyond the content your parent company or distributors may give and target your customer
10It’s for Everyone!
Little
Big
B2B
B2CProducts
Services
Established
Start Up
11 Bonus: It’s All in the Numbers
Want to Know More… We Solve Problems:• Corporate Workshops & Training• Speaking opportunities• Strategy• Execution- Newsletter campaigns, websites,• Social Media, Brochures, webinars, video, articles, white
papers, and moreCreating Enthusiasts…Excelerating GrowthContact us: Sunbeammarketingsolutions.com
See One of my team members for a printed copy or look on Slideshare, Thanks, Kim Kleeman