10 reasons why your company needs social media
DESCRIPTION
Trying to convince your boss that your company needs to utilize social media? Or are you just not convinced that social media could help your business? Check out these 10 reasons why social media marketing is important for every business!TRANSCRIPT
10 ReasonsWhy your company needs
Social Media
created byStrataBlue @StrataBlue
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Become an Authority
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Becoming an authority can lead to more traffic and links to your website.
Have something that sets you apart from the rest.
Give facts, useful information, news, etc.
Consistently produce quality content.
StrataBlue @StrataBlue
Build an Online Community
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Be the go-to source
Build a social following that
is receptive & engaged
Build relationships with thought leaders &
influencers in your niche.
52%of all marketers have found a customer via Facebook in 2013
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Find Potential Customers
72%of all internet users are
now active on social media
Humanize Your Company
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Meet the Team
Have a personality, show the people
behind your brand.
Focus on long-lasting relationships.
Be available, proactive & responsive
Customer Service
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71%of consumers receiving a quick brand
response on social media say they would recommend the brand to others.
25%of consumers who complain about products
on Facebook/Twitter expect a response within one hour.
Share This Photo
On your own timelShare:
I absolutely love this product!It’s changed my life!
“Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!”
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KIM GARST @kimgarst
StrataBlue @StrataBlue
Lilly’s Bakery & TreatsFebruary 10
As the holiday is approaching, what are some of your favorite Valentine’s Day treats to receive from a loved one?Like Comment Share 4 hours ago
Jamie Finn cupcakes!!!3 hours ago Like Comment Share
George Smith box of chocolates :)3 hours ago Like Comment Share
Rachel Cooper homemade brownies, of course!! 4 hours ago Like Comment Share
78 people like this.
Samantha J. chocolate covered
Connect with Customers
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Use social media platforms to poll your audience, it’s free market research!
Find out what they like, don’t like and want to see from you. Let them know you’re listening and that you care.
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Increased Exposure
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of Consumers Cite soCial networks as a way tHey disCover
new brands, produCts or serviCes.
of marketers say tHat Content marketinG Has inCreased tHeir
brand awareness.
Increased SEO
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Marketers produce a wide variety of content to support SEO, with web pages, social media
and blogs topping the list.
Web Pages
79%Social Media
74%Blogs
68%
Lead Generation
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Offer something for free in exchange for a user’s contact
information
Use targeted landing pages and implement strong and clear calls to action
Create content, listen and engage
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1
`Competitive Edge
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93% of marketers use social media for
business
Your competitors may or may not use social
media, so stay one step ahead by implementing
a strategy
Your audience is using social, so why wouldn’t
you?
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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”
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LoRI Ruff @loriruff
StrataBlue @StrataBlue