10 principles for print and online growth
TRANSCRIPT
![Page 1: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/1.jpg)
10 principles FOR PRINT AND ONLINE GROWTH
Presented by Earl Maucker
![Page 2: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/2.jpg)
Deliver exclusive, high impact,
locally relevant content in
optimal formats for each media.
![Page 3: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/3.jpg)
Locally relevant, high impact
![Page 4: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/4.jpg)
Why we care
Locally relevant, high impact
![Page 5: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/5.jpg)
Connect with consumers through people-
oriented stories that view the world through
their eyes and provide rewarding experiences.
![Page 6: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/6.jpg)
Stories to help readers with their daily lives.
![Page 7: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/7.jpg)
The foreclosure story was portrayed as a game to keep it as accessible as possible.
![Page 8: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/8.jpg)
Help consumers with personally useful,
“you-focused” information that enables
them to navigate their daily lives.
![Page 9: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/9.jpg)
The Help Team launched our consumer initiative.
![Page 10: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/10.jpg)
Now, consumer content is just part of our DNA.
![Page 11: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/11.jpg)
Helping readers save money while also driving traffic online.
![Page 12: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/12.jpg)
Using stimulating visuals, strong
navigation and short-form storytelling
devices to guide consumers to
information they value.
![Page 13: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/13.jpg)
Short-form stories are on templates to encourage use. Cover toppers give quick access to top stories while driving readers inside for more.
![Page 14: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/14.jpg)
Short-form stories are on templates to encourage use. The top of each section front promotes strategic inside content.
![Page 15: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/15.jpg)
Short-form stories are on templates to encourage use. Each section front promotes strategic inside content.
![Page 16: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/16.jpg)
Short-form stories are on templates to encourage use. Medicare is important to our readership, so packaging is highly branded.
![Page 17: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/17.jpg)
An investigative series with broad public concern.
![Page 18: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/18.jpg)
The packaging made the series easily identifiable in print and online and TV.
![Page 19: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/19.jpg)
The packaging made the series easily identifiable in print and online and TV.
![Page 20: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/20.jpg)
Short-form stories on covers often point to inside content.
![Page 21: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/21.jpg)
Differentiate ourselves through unique
consumer value and vigorously
promote the benefits of our content.
![Page 22: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/22.jpg)
Unique branding, bolder design make the paper stand out from the competition.
![Page 23: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/23.jpg)
We emphasize personally relevant stories as often as possible.
![Page 24: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/24.jpg)
Innovate continuously to
meet consumers’ changing
needs and interests.
![Page 25: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/25.jpg)
Grids and other alternative storytelling devices make content more accessible.
![Page 26: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/26.jpg)
Conversational headlines relate more directly to readers.
![Page 27: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/27.jpg)
Do more watchdog journalism,
making sure it’s clearly labeled,
promoted and cross promoted.
![Page 28: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/28.jpg)
Our investigative staff uncovered a multi-billion dollar corruption case.
![Page 29: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/29.jpg)
We branded every related story...
![Page 30: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/30.jpg)
... to give the collection of stories memorable impact.
![Page 31: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/31.jpg)
Make the newspaper and website a strong
voice in the community through powerful
journalism, lively writing and personality. Invite
consumers to participate in the discussion.
![Page 32: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/32.jpg)
Have a personality... and sell your personalities.
Sell your personalities.
![Page 33: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/33.jpg)
For the presidential debates, we gave readers a scorecard to rate the candidates.
![Page 34: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/34.jpg)
A visible editor encourages dialogue with readers.
![Page 35: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/35.jpg)
Combat perceptions of bias that are inhibiting
to consumers, in part by building a staff with
diverse voices and backgrounds.
![Page 36: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/36.jpg)
Our commitment to diversity is evident in the faces of our many columnists.
![Page 37: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/37.jpg)
Diversity leadership beyond the newsroom.
![Page 38: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/38.jpg)
The newly redesigned el Sentinel.
![Page 39: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/39.jpg)
Encourage and enable interactivity of all kinds –
between staff and consumers, among
readers/users and with the community at large.
![Page 40: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/40.jpg)
Use the interactivity of online to generate conversation.
![Page 41: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/41.jpg)
Use the interactivity of online to generate conversation.
![Page 42: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/42.jpg)
Use the interactivity of online to generate conversation.
![Page 43: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/43.jpg)
Blogs extend the conversation further.
![Page 44: 10 principles for print and online growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/5593b0f91a28ab77248b456c/html5/thumbnails/44.jpg)
10 principles FOR PRINT AND ONLINE GROWTH
Questions?