10 powerful inbound marketing charts
TRANSCRIPT
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10 POWERFUL INBOUND MARKETING CHARTS
Featuring data compiled from State of Inbound Marketing 2015.
Visual data illustrating the effectiveness of Inbound Marketing
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Inbound Works for Every Company TypeIt doesn’t matter who your customers are,
inbound is the best approach to reach them
Data from State of Inbound Marketing 2015.
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Inbound vs. Outbound ROI by Marketing SpendBig budget or small, everyone gets big
returns from inbound
Data from State of Inbound Marketing 2015.
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Inbound vs. Outbound by Marketing SpendInbound is the way of the lean ‘n’ mean shop
Data from State of Inbound Marketing 2015.
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Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound.
Data from State of Inbound Marketing 2015.
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Inbound vs. Outbound by Company Size Inbound is the dominant marketing strategy for
companies with fewer than 200 people
Data from State of Inbound Marketing 2015.
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84% of small businesses are predominantly using inbound marketing.
84%
Data from State of Inbound Marketing 2015.
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The Most Overrated Marketing TacticOutbound is classified as a waste of time
across inbound and outbound organizations alike
Data from State of Inbound Marketing 2015.
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3 out of 4 marketers across the globe prioritize an inbound approach to marketing.
Data from State of Inbound Marketing 2015.
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2015 Budget by ROIDemonstrating positive ROI on
marketing spend brings in budget
Data from State of Inbound Marketing 2015.
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Marketing Automation Software Use by ROI
Marketing automation systems help marketers achieve ROI
Data from State of Inbound Marketing 2015.
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