10 Power Tips to improve your facebook marketing

Who is this PPT for ?

● Anyone running a business and is trying to market his/her product or services through facebook

● Business development executives trying to reach out to prospective customers through facebook.

● Individuals who own a facebook page and are trying to reach out to more people

● Anyone else interested in marketing through facebook

1. Focus on engagement

● User enagagement is the key to success of your page.

● User engagement can be measured by 'likes', 'share', 'comment'.

● Your target should be to engage 10% of users in all your posts. It might sound too ambitious to begin with, but is quite achievable. e.g. if you have 3000 likes on your page, you should target for engaging 300 people with each page.

2. Create Buzz with deals & contests

● Allocate some budget from your advertising budget for deals and contests

● Contests result in more engaged user

● e.g. simple quizes with t-shirts as give-aways can do wonders for your page

3. Be More Visual

'' How many Likes for hot morning coffee ? '' OR

3. Be More Visual

● For e.g. It won't be eye catching if Costa Coffee asks you , “How many Likes for hot morning possible ?”, same done with an image of hot coffee will catch more eyeballs

● Posts from Pages behave differently to posts from friends. Text updates from friends in news feeds, people seem to like it, but the same is nopt true for text updates from pages.

●Photos posted on facebook get 53% more likes than text based content. (refer http://goo.gl/byGdQ )

4. Be Sensitive

● Be very sensitive to what your users are liking.

●Keep your eyes open and read the page insights very carefully.

● Do not post anything which might instigate your page fans.

5. Be Interactive

● Try to interact with your page fans.

● Participate in conversation , in comments.

● This will not only help you understand your users better, it will also make your users feel connected to the page/brand.

6. Time your posts to perfection

● Timing of posts is something which most of the facebook page owners have neglected.

● The number of users that engage with your posts depends a lot on timing of your posts.

● Based on performance of your posts you will have to understand , at what time your users are online.

● Posting everyday at the same time helps as your users know what time you are going to post and do not have to keep guessing

7. Use the scheduler

● It is totally understandable that you can not be online all the time, unless you have someone dedicated only for maintaining your facebook page. Thats why, we have post scheduler from facebook.

● Scheduling the not only helps you save time, it also enables you to time your posts to perfection.

8. Post smart mobile URLs

● “smart URL” allows users to view sites via mobile devices.

9. Mix it up !

● Mix it up, post all kinds of stuff, images, videos, texts, links.

10. Content is the King !

● Having said all of these, there is only one most important thing for facebook marketing , that is , content of your posts.

● If your fans are able to relate to your posts, like, share , and comment on these posts, nothing liek it.

● With the advent of new facebook algorithm for news feed, chances of your post showing on fans' news feed increases, if your previous posts have done good.

Thank You !

Reach me at :

Amar SaurabhCo-founder Sugoi Labsamarsaurabh@sugoilabs.comTwitter : @amarsaurabh