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WALT DISNEY The Walt Disney experience transcends age, thanks to his knack for the grandiose that completely immerses people in his stories. He focused on details, and knew how those details contributed to the overall experience.

SHERYL SANDBERG Sandberg’s stories are recognizable and relatable. By tapping into such deeply personal experiences – ones we’re surprised to hear from someone so powerful – she generates empathy and empowers people to reach greater heights.

LEYMAH GBOWEE Gbowee’s ability to tell impactful stories through dramatic actions – most notably a sex strike for which she mobilized thousands of women – contributed to the ending of a 14-year long war in Liberia and the free election of Africa’s first female president.

RICHARD BRANSON Branson never shies away from an opportunity to share the remarkable moments of his life -- what he thinks, what he does, what he’s seen, what he’s heard. He understands that it’s the nuances, even if they’re a little less than polished, that make something captivating.

CHARITY: WATER The brilliant minds at charity: water have mastered the difficult task of communicating a difficult mission in an uplifting way. Their videos portray the heart-wrenching experience of millions through the jaw-dropping story of one.

BRUCE SPRINGSTEEN Springsteen’s lyrics have for decades painted a picture of the American experience. His songs have heroes, villains, conflict, happy endings, sad endings, and sometimes no ending at all. His lyrics transport you – allowing listeners to feel part of a communal story, and a shared history.

NATE SILVER As a statistician and writer, Silver’s world is where storytelling and data diving collides. His statistical savvy – which led to the development of PECOTA – has lent a refreshing, fact-based angle to political reporting that’s relevant and fascinating even for political and mathematical novices.

ELLEN DEGENERES DeGeneres’ unique mix of empathy, humor, and self-deprecation brings out the unique stories that others have to share. Her ability to find interesting angles in even the most basic experiences makes her conversations stories in and of themselves, leaving listeners feeling optimistic and entertained.

LOUIS CK CK’s stand-up is storytelling with unflinching honesty; because half-baked transparency is boring. By focusing on the gross things we do, the awful things we say, the things we shouldn’t think but do, we learn we all have the same proclivities – even if we don’t have the guts to share them out loud.

STEVE JOBS Jobs knew that for his story to spread, he had to create an experience worth spreading. His stories had impact, emotional resonance, and relevancy, creating the recall needed to motivate listeners to share stories on his behalf.

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By Corey Eridon.

@corey_bos