10 must read books for emerging entrepreneurs (2)
TRANSCRIPT
Rising Africa:
1. Think and Grow Rich by Napoleon Hill
Image courtesy: thebestofzambia.com
Think and Grow Rich
• This book was written 80 years ago by Napoleon Hill.
• The lessons of business it offers are invaluable and still
relevant today.
• Hill spent 20 years researching and interviewing more than
40 millionaires of his age.
• He started with Steel Magnate and Millionaire Andrew
Carnegie.
2. The Lean Startup: How Today's Entrepreneurs Use
Continuous Innovation to Create Radically Successful
Businesses by Eric RiesImage courtesy: buzzsouthafrica.com
2. The Lean Startup
• This book is written by Eric Ries who has been an entrepreneur in
residence at Harvard Business School.
• The Lean Startup provides useful insights into creating something
new under extreme uncertainty.
• This book has certainly given a new approach that is being
adopted around the world and is changing the way companies are
being built.
• It is filled with technical information, along with interesting
stories that back up the author’s assertions.
3. How to Win Friends and Influence People by
Dale Carnegie
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How to Win Friends and Influence People
• This book has been termed as “The grandfather of all people-skills
books.”
• It has been guiding and inspiring entrepreneurs for over 80 years
and continues to provide useful insights on techniques for
handling other people.
• These techniques include six ways to get people to like you, twelve
ways to encourage others to buy into your thinking or nine ways to
change people's minds without any resentment.
4. The Startup of You: Adapt to the Future, Invest in
Yourself, and Transform Your Career by Reid Hoffman
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The Startup of You
• LinkedIn co-founder Reid Hoffman and author Ben Casnocha
wrote this book in the year 2012.
• This book provides valuable advice to entrepreneurs on how to
survive and network in this fast paced competitive business world.
• The most important advice of Hoffman and Casnocha is how to
take control of yourself to make the most out of your life, career
and business.
5. Entrepreneurial DNA: The Breakthrough Discovery
that Aligns Your Business to Your Unique Strengths by Joe
AbrahamImage courtesy: www.biznisafrica.co.za
Entrepreneurial DNA
• Joe Abraham has compiled all his experiences gained after
starting more than 20 companies, in one book.
• He forces his reader to ponder on important questions such as
what kind of entrepreneur are you, what are your strengths and
weakness and what type of people are you working with.
• If the reader find answers to these questions, Joe believes that
nothing can stop them from success.
6. Socialnomics by Erik Qualman
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Socialnomics
• It is no mystery that social media is slowly becoming the
most important weapon for any business.
• In this book, Eric provides information on how social media
transforms the way we live and do business.
7. Rework by Jason Fried & David Heinemeier
Image courtesy: www.moibrahimfoundation.org
Rework
• Rework tells readers a better, faster, easier way to succeed in
business.
• It is not one of those typical business books which give advice
on writing a business plan, seeking investors, studying the
competition etc.
• So if you are looking for a different type of book, this is sure
your pick!
8. Who Moved My Cheese? By Spencer Johnson,
Kenneth H. Blanchard
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Who Moved My Cheese?
• This book is often distributed by managers to employees as a
motivational tool, but the lessons it imparts can be used by
anyone, a young child, an aged person, the rich or the poor.
• The crux of the story is how important it is to deal with change,
since change is the only constant in life.
• A successful entrepreneur is one who embraces change and
functions according to the norms of the business world.
9. Good to Great by Jim Collins
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Good to Grea
• This book has been one of the bestsellers in the business genre and
is called the modern classic of management theory.
• It revolves around one single question, “Can a good company
become a great company, and if so, how?”
10. Jab, Jab, Jab, Right Hook: How to Tell Your
Story in a Noisy Social World by Gary Vaynerchuk
Image courtesy: www.ameyawdebrah.com
Jab, Jab, Jab, Right Hook
• The New York Times bestselling author and Social Media expert
complies a book with the best advice on how to use social media to
understand customers and emerge victorious in this competitive
world.
• This book offers outlines for the right social media strategies or a
social media campaign that’s sure to throw your competitor out.
Mara Foundation’s Ambition
We enable, inspire and empower ambitious entrepreneurs in Africa. With the support of our Mara Mentors we will:
Inspire millions of young people in Africa to become entrepreneurs.
Teach entrepreneurs new skills.
Enable entrepreneurs to turn business ideas into a reality.
Guide business owners to grow businesses and hire (more) employees.
Empower entrepreneurs by providing a platform to showcase their business and build their network.
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