10 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.4

@DisruptiveDave

Startups and big brands doing it right by leveraging shared audiences.

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A true win-win? 150,000 baristas (initially) will receive Spotify Premium (good quick injection of paid users!) and spin up custom in-store playlists, while Starbucks loyalty card members will now have special Spotify access and rewards.

Spotify & Starbucks

Twitch & Boiler Room

In what is primarily a distribution deal, the underground live music collective joins the streaming video service to expand its exposure and reach.

Squarespace & Bandsintown

Continuing to expand its feature ecosystem, the popular website builder brought in the premier concert notification and artist tracking app, allowing users to easily add a Bandsintown widget to their websites.

BandPage & Rhapsody

The streaming service will integrate key data from BandPage into its service, delivering relevant band information – tour dates, merchandise, exclusive offers – to listening fans.

Macys & zTailors

The venerable department store, in a push to accommodate digital-first customers, is offering on demand tailor service via zTailors for items purchased online.

Netflix & Marriott

A first-ever for Netflix, the streaming television service will be featured in-room at multiple Marriott hotel properties.

New Balance & Runkeeper

The footwear brand partnered with Runkeeper, a community and tracking app, to created MyNB, a custom rewards program.

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Universal & Marriott

Two  of  the  biggest  brands  in  their  respec3ve  industries  joined  together  for  a  global  marke3ng  partnership  that  will  include  exclusive  performances  by  established  and  emerging  recording  ar3sts,  branded  video  series,  social  content,  music  downloads,  3cket  offers  and  more.  

Airbnb & Realtor.com

The real estate website will now include Airbnb listings next to its for-sale homes so prospective customers can “try before they buy”.

Yelp & Hipmunk

The business review site has, for the first time, offered its users an easy way to book hotel rooms right from its website with the help of Hipmunk, a travel search service.

Co-founder, BoomboxFM Head of Growth, Audiokite Research

Dave Marcello

startupgrowthguy.com @DisruptiveDave