10 misconceptions and mistakes about global marketing
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http://partnersinternational.com Here is a quick slide show about global marketing and the common mistakes made.TRANSCRIPT
10 Misconceptions About Global Marketing
If We Make A Better Mousetrap, They Will Buy It!
English is the universal language, so we can simply sell in English
Our labor cost is too high to market our product overseas
Our price is too high for overseas markets.
Our skilled marketers can take on overseas markets.
Our in-house foreign nationals can sell to overseas markets
Our local partners will handle all of the marketing.
The customer expressed all of the buying signs, and even said “yes” to our proposal
We don’t need to invest a lot; our Web site gives us a presence.
And The NUMBER 1 Mistake….
If it worked here (in the United States), it will work there
If it worked here (in the United States), it will work thereIf it worked here (in the United States), it will work there
Read the Article:http://billdecker.com/10-mistakes-and-misconceptions-when-businesses-enter-international-markets/