100% Fun: Keeping Players Engaged

Kazuki MorishitaGungHo Online Entertainment, Inc.President & CEO , Executive Producer

http://www.google.co.jp/url?sa=i&rct=j&q=puzzle+%26+dragons+logo&source=images&cd=&cad=rja&docid=ZKc1ztf5a-rseM&tbnid=RYX99m3Cbiy6nM:&ved=0CAUQjRw&url=http%3A%2F%2Feconline.gungho.jp%2Fspecial%2FPuzzleAndDragons%2F&ei=tcRPUYKUMIellAX24oGgBg&bvm=bv.44158598,d.dGI&psig=AFQjCNEj-uigmRJmklR2dQAv-_DBsH959A&ust=1364268594777115

10 Million DLs(in Japan)

Luck

http://www.google.co.jp/url?sa=i&rct=j&q=%E8%80%83%E3%81%88%E3%82%8B%E4%BA%BA&source=images&cd=&cad=rja&docid=WJGz3nl3Q4PQuM&tbnid=C0qkLp850ALhXM:&ved=0CAUQjRw&url=http%3A%2F%2Feternalwave.jugem.jp%2F%3Feid%3D430&ei=azlBUeX7OcrTkAW85IAQ&bvm=bv.43287494,d.dGI&psig=AFQjCNFO6In7GkwfFJyHYz2Jx_1kk35KkQ&ust=1363315370642422

100% Fun

Have fun making games

Be InnovativeBe IntuitiveBe CaptivatingBe SustainableBe Encouraging

Concept to Prototype

Daisuke Yamamoto

Puzzle & DragonsProducer

Redesigned4 to 5 times

The right balance of Luck and Skill

Have a Snack !

OMOTENASHI

Free Magic Stone

IN-GAME EVENTS

OFFLINE EVENTS

“I just came up with an even better idea!”

“Let’s change the feature because this idea is great!”

CONSOLE SMARTPHONE

Making Games = True Happiness

Thank you !