10 messages to remember from stimac
TRANSCRIPT
10 messages to remember
#STIMACDecember 2015
1. Boost your earned media by paid media
Display all your customers’ social interactions on your website or Facebook page. Increase your online traffic and likes.
2. Still believe in advertising
1 € spent on advertising in Belgium generates 5 € incremental GDP
3. Take advantage of your competitor’s success moment
When Apple presented their keynote 2014, Samsung bought one pear from the Belgian pear farmers for every tweet with the hash tag #aPearForAnApple
4. Create strong physical moments
Live Nation is the most profitable music company in the world. Digital enables the real world.
Connect your customers by letting them do things together
Best Kept Secret festival: where you make real friends
5. Connect your customers by letting them do things together
6. Measure word of mouth
Height# of people talking
Weight # of shares
Depth# of content sharing
XX
7. Track behavior
It is the sum of motivation, ability and a trigger
8. Forget about the traditional companies
Netflix invests more in content than BBC
9. Be prepared for the future
2030: Our life will become a subscription plan ruled by artificial intelligence
10. And turn setbacks into successes
Secrets to cope with setbacks: What could be good about this? How would my role models react? How can I leverage this into an asset?
Do you want more information?Let’s talk!