10 megatrends that shape consumer landscape
TRANSCRIPT
• Fad: unpredictable, short-lived, and without social, economic, and political significance
• Trend: is a direction or sequence of events
• Megatrend : changes that are slow to form, and once in place, they influence us for some time— between seven and ten years, or longer.
FAD , TREND & MEGATREND
TOP 10 MEGATRENDS SHAPING CONSUMER
LANDSCAPE
1.TRANSFORMATION THROUGH TECHNOLOGY
TEXTING FOR MONEYM-Pesa (“Pesa” is Swahili for money; “M” stands for mobile), a joint venture betweenSafaricom and Vodaphone, is the biggest success story in mobile applications in EastAfrica. Conceived in 2005 and initially sponsored by the UK-based Department forInternational Development (DFID), the service allows subscribers to make payments andtransfers via text messaging over their mobile phone. Since its launch in March 2007, theuptake of M-Pesa has been very impressive: Within the first nine months, M-Pesa boasted a subscription base of one million users; by January 2010, it had registered more than nine million customers across Kenya, Tanzania and Afghanistan.M-Pesa can be used by anyone with access to a mobile phone and subscribed to theSafaricom network; all that is needed is an authorization, transaction code and proof ofidentity. Safaricom has been using M-Pesa system as a loyalty product to aid in retaining and acquiring new customers. Beyond payments and transfers, M-Pesa can now be used to purchase goods and airtime.
2.INCOME SEGMENTATION
3.INCREASED AWARENESS
INSURANCE & POLICIES
• Health Travel
Life
Banking and insurance
RETIREMENT POLICY
ENVIRONMENTAL
AWARENESS
EDUCATIONAL
AWARENES
S
4.EXHIBITIONS
Property Exhibitions
Car Exhibitions
Agricultural Exhibitons
Pharma Exhibitions
Art Exhibitions
Tech Exhibitions
5. CHANGING LIFESTYLES- STYLING LIVES
Fashion Food
Entertainment Westernization
???
Trends Before Now
Westernization of the rural
areas
Change in perception-
Fashion
Marketing-Entertainment
Food
Iss Diwali kaun khush hua?
6. FOOTFALLS AT MALLS
7. AGE COMPLEXITY & GENDER SEGMENTATION
• Age Complexity -1. Cosmetics-
Eg. Anti- Aging creams, anti-wrinkle creams , roll on etc. Success Story of Olay Total Effects.
• Age Complexity 2. Child Milk Products-
3. Television channels –
• Gender Segmentation-1. Men’s Cosmetics-
2. Two Wheeler Bike Industry-
8.TRAVEL & HOLIDAYS
• Travel-1. 1 day pass-
2. Private Cabs-
• Holidays –• Holiday packages-
Manali to Macau syndrome.
9. ONLINE SHOPPING, BOOKING AND RESALE
Online Shopping
EARLIER • Touch and feel buying• Uncertainty ,
anonymity• Delayed delivery • Payment was not
secure
NOW • Risk taking • Certainty • Delivery is fast • Cash on delivery • Discounts • Guarantee on products
Online Booking
Online Resale
10.HEALTH AND WELLNESS
