10 lessions learned in social media and how this applies to social selling

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10 lessons about Social Media you should have learned over the last years and what that means for Sales and Selling Mic Adam Vanguard Leadership

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Over the last 10 years we have come to terms of how to use social media. From this you should have learned 10 things that will become important when launching a social selling program in your company.

TRANSCRIPT

Page 1: 10 lessions learned in social media and how this applies to social selling

10 lessons about Social Media you should have learned over the last years

and what that means for Sales and Selling

Mic Adam

Vanguard Leadership

Page 2: 10 lessions learned in social media and how this applies to social selling

Evolution of Social Media Usage

Page 3: 10 lessions learned in social media and how this applies to social selling
Page 4: 10 lessions learned in social media and how this applies to social selling
Page 5: 10 lessions learned in social media and how this applies to social selling
Page 6: 10 lessions learned in social media and how this applies to social selling
Page 7: 10 lessions learned in social media and how this applies to social selling
Page 8: 10 lessions learned in social media and how this applies to social selling
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Page 10: 10 lessions learned in social media and how this applies to social selling
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Prospecting is changing

Page 17: 10 lessions learned in social media and how this applies to social selling

It has been said a lot today!

It is no longer a lineair journey

Page 18: 10 lessions learned in social media and how this applies to social selling

Don’t believe me?

Page 19: 10 lessions learned in social media and how this applies to social selling

Meet Social Selling

Page 20: 10 lessions learned in social media and how this applies to social selling

CreateProf

Profiles

DetectBuyingSignals

To close Deals

Page 21: 10 lessions learned in social media and how this applies to social selling
Page 22: 10 lessions learned in social media and how this applies to social selling

Optimizing Your Profiles

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Page 25: 10 lessions learned in social media and how this applies to social selling

Find, Curate and Share Content

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Page 27: 10 lessions learned in social media and how this applies to social selling

New world of tools

Page 28: 10 lessions learned in social media and how this applies to social selling

Why these 10 lessons learned are important for Social Selling!

Opening Social Media -> Sales is seeing the opportunities

Awareness -> Understand where customers might be to create a presence

SoMe Policy -> Good guidelines for personal & professional use

Roll-Out -> Understanding of SoMoPol existence

Training -> Effective use of Social Media

Amplification -> Know where company content is

Employee Branding -> Professionalize image & profile

Monitoring -> Listen to clients and buying cues

Response chart -> understand how to react and get help

Content Curation-> How it can add value and find where

Page 29: 10 lessions learned in social media and how this applies to social selling
Page 30: 10 lessions learned in social media and how this applies to social selling
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Connect with me!

@MICADAM

/MICADAM

/MICVADAM

MICVADAM

/MICVADAM

+32 47850 41 35

[email protected]

/MICADAM