Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#GDChat

10  Key  Takeaways  We  Learned  from  Glassdoor  Employer  Branding  Summit  

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Webinar  Tips  for  Attendees• You  can  connect  to  audio  using  your  computer’s  microphone  and  speakers.  

• Or,  you  may  select  “Use  Telephone”  after  joining  the  Webinar.

• All  lines  will  be  muted  to  avoid  background  noise.

• You  can  ask  questions  at  any  time  by  typing  them  into  the  Questions  Pane.

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#GDChat

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Featured  Speaker

Jennifer  Jones  NewbillSenior  Manager,  Global  Candidate  Attraction,  

Engagement  &  Experience,  DellTwitter:  @JenniferNAtDell

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2015  Glassdoor  Summit  Recap:  Social

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2015  Glassdoor  Summit  Recap

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1.  TRANSPARENCY

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Transparency

96%  of  job  seekers  say  that  it’s  important  to  work  for  a  company  that  embraces  transparency  Glassdoor  Survey  (October,  2014)  

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Transparency

Ebook:  25  Tips  from  Top  CEOs  (2015)

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Transparency

• Get  leaders   involved• Solicit  feedback  regularly• Acknowledge  wins  &  areas  for  improvement

Ebook:  25  Tips  from  Top  CEOs  (2015)

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2.  HUMAN

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Human

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Human• Get  leaders   involved  on  social

• Respond  to  Reviews  and  Feedback

• Call  out  employees  when  they  do  something   impactful

• Create  a  hashtag• Employee  Blog• Share  real  photos  and  stories

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3.  EVOLUTION

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Evolution• Leverage  data• Beef  up  referrals  • Invigorate  onboarding  processes

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Evolution  

• Train  recruiters  and  hiring  managers

• Craft  a  compelling,  consistent  EVP

• Customize  the  candidate  email  journey

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4.  POWERFUL

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Powerful

• 2015  Edelman  Trust  Barometer• Company  technical  expert  67%

• Regular  employee  49%

• CEO  43%

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5.  MEASUREMENT

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Measurement

• Measure  what  matters  based  on  your  company  culture  and  processes

• Treat  candidates   like  customers

• Keep  your  finger  on  the  pulse  of  employee  sentiment

• Monitor  and  respond  to  reviews

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6.  CX

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CX

• Paint  a  realistic  picture• Facilitate  the  journey• Adopt  a  customer  service  attitude

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7.  DIFFERENTIATION

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Differentiation

“Look  different.  Talk  different.  Be  different.”-­Richard  Mosley,  VP  of  Strategy,  Universum

• Create  a  signature  experience

• Unique  brand  positioning

• Distinctive  visual  identity

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8.  AUTHENTICITY

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Authenticity

• Don’t  be  a  “brand  narcissist”

• Share  content  from  other  providers

• Candidates  want  the  real  scoop

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9.  Marketer

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Marketer

• Apply  marketing  tactics  to  your  strategy

• Leverage  social  media

• Creative,  SEO-­friendly  job  descriptions

• Branded  recruiting  events

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10.  Mirror

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Mirror• Word  of  mouth  is  more  powerful  than  ever• Employee  sentiment  impacts  consumer  sentiment

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Mirror

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Questions?