10 key takeaways on the state of enterprise seo
TRANSCRIPT
10 Key Takeaways What’s Working, What’s Not & the Future of SEO
Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream
65% of all enterprise companies have a focused SEO team of
2 – 5 team members
45% of all enterprise-level companies invest
more than $20,000 a month to optimize search
64% of all respondents view their SEO strategy as
successful
Respondents were consistent in their priority of
resource distribution – 1) Technical SEO 2) Content
Development 3) Traffic Analysis and 4) Link Building
59% of all respondents reported that the most effective SEO strategy used was
technical onsite optimization
After technical onsite optimization, enterprise SEOs
are focusing on user experience and evergreen
content yield the most effective results
96% use keyword research and topic importance
as the two deciding factors in when creating content
Keyword research was the most important factor in
determining which content to create or optimize, and search
intent/search volume were the most important factors when
analyzing keywords
79% of SEOs rank link building, technical onsite optimization, and user experience as the
most difficult SEO strategy to execute
87% respondents rank demonstrating ROI, finding SEO
talent, and developing the right content as their most
challenging SEO obstacle
Even More Insights Available in the Full Report
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FAIR USE
If you’re a journalist or blogger interested in covering this project, feel free to use any of the insights or graphics found in this
article. All we ask is that you kindly attribute the creators – North Star Inbound, seoClarity and BuzzStream – and link back to this
page so your readers can learn more about our study.
Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream