10 key takeaways on the state of enterprise seo

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10 Key Takeaways What’s Working, What’s Not & the Future of SEO Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream

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Page 1: 10 Key Takeaways on the State of Enterprise SEO

10 Key Takeaways What’s Working, What’s Not & the Future of SEO

Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream

Page 2: 10 Key Takeaways on the State of Enterprise SEO

65% of all enterprise companies have a focused SEO team of

2 – 5 team members

Page 3: 10 Key Takeaways on the State of Enterprise SEO

45% of all enterprise-level companies invest

more than $20,000 a month to optimize search

Page 4: 10 Key Takeaways on the State of Enterprise SEO

64% of all respondents view their SEO strategy as

successful

Page 5: 10 Key Takeaways on the State of Enterprise SEO

Respondents were consistent in their priority of

resource distribution – 1) Technical SEO 2) Content

Development 3) Traffic Analysis and 4) Link Building

Page 6: 10 Key Takeaways on the State of Enterprise SEO

59% of all respondents reported that the most effective SEO strategy used was

technical onsite optimization

Page 7: 10 Key Takeaways on the State of Enterprise SEO

After technical onsite optimization, enterprise SEOs

are focusing on user experience and evergreen

content yield the most effective results

Page 8: 10 Key Takeaways on the State of Enterprise SEO

96% use keyword research and topic importance

as the two deciding factors in when creating content

Page 9: 10 Key Takeaways on the State of Enterprise SEO

Keyword research was the most important factor in

determining which content to create or optimize, and search

intent/search volume were the most important factors when

analyzing keywords

Page 10: 10 Key Takeaways on the State of Enterprise SEO

79% of SEOs rank link building, technical onsite optimization, and user experience as the

most difficult SEO strategy to execute

Page 11: 10 Key Takeaways on the State of Enterprise SEO

87% respondents rank demonstrating ROI, finding SEO

talent, and developing the right content as their most

challenging SEO obstacle

Page 13: 10 Key Takeaways on the State of Enterprise SEO

FAIR USE

If you’re a journalist or blogger interested in covering this project, feel free to use any of the insights or graphics found in this

article. All we ask is that you kindly attribute the creators – North Star Inbound, seoClarity and BuzzStream – and link back to this

page so your readers can learn more about our study.

Source: 2017 Report of Survey Responses from 240 SEO professionals. Conducted by seoClarity, North Star Inbound, and BuzzStream