10 insights on lean thinking, from pivotal labs' janice fraser
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Download the audio, read insights and more: http://33voic.es/infvrfp Janice Fraser is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to large enterprises & tiny startups. Janice has been a guest lecturer at universities like Haas, Stanford, and Kellogg. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company's first CEO.TRANSCRIPT
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10 Insights on Lean Thinking
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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
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Janice Fraser is an entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to large enterprises & tiny startups.
Janice has been a guest lecturer at universities like Haas, Stanford, and Kellogg. Prior to starting LUXr, Janice was a founding partner of
Adaptive Path and served as the company’s first CEO.
Janice Fraser@clevergirl
Fomenter at Pivotal Labs
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You’ll make a big splash for your startup by raising VC and gaining press - but, you’ll increase your odds of success when you
identify your biggest risks and design small experiments to validate them.
Insight #1
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Insight #2
A lean practitioner approaches an experiment with a beginner’s mind - for she knows that she’ll be wrong more often than she’s right.
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Insight #3
You’ll recognize a good working hypothesis when:
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Insight #3
You’ll recognize a good working hypothesis when:
It’s very specific
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Insight #3
You’ll recognize a good working hypothesis when:
It’s appropriately scoped
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Insight #3
You’ll recognize a good working hypothesis when:
It encapsulates the risk that you’re trying to measure
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Insight #3
You’ll recognize a good working hypothesis when:
It’s measured by a clear yes/no vote
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Insight #4
Designing an experiment is part art and part science. The best ones unpack both
the customer development & product solution:
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Insight #4
Designing an experiment is part art and part science. The best ones unpack both
the customer development & product solution:
Start with the most important variable you need to know
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Insight #4
Designing an experiment is part art and part science. The best ones unpack both
the customer development & product solution:
Measure its value to the consumer
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Insight #4
Designing an experiment is part art and part science. The best ones unpack both
the customer development & product solution:
Determine its business value to your company
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Insight #5
There are only two mistakes one can make along the lean startup pathway, not going all
the way, and not starting. Go farther by working on something interesting and hard.
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Insight #6
The meta-pattern inside lean thinking is a continual prompt for ideas and a filter
for fast decision making.
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Insight #7
If you aspire to disrupt an industry, start by identifying the
hallmarks of the dominant player, and:
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Insight #7
If you aspire to disrupt an industry, start by identifying the
hallmarks of the dominant player, and:
Constrain against what they’re doing
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Insight #7
If you aspire to disrupt an industry, start by identifying the
hallmarks of the dominant player, and:
Provoke by asking the right questions
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Insight #7
If you aspire to disrupt an industry, start by identifying the
hallmarks of the dominant player, and:
Attempt an experiment
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Insight #7
If you aspire to disrupt an industry, start by identifying the
hallmarks of the dominant player, and:
watch how people interact
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Insight #8
A smart entrepreneur is always looking for evidence. she tells her story, listens to how it’s being received, and identifies the right
advocates to forge partnerships.
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Insight #9
“Sometimes if you have financial restraints, it’s a benefit. It forces you to come up
with a more creative way.”
- Robert De Niro on lean
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Insight #10
It’s the startup that measures its success by the capability and muscle of her team
that’s most likely to control its destiny.
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When do you know that you have a good working hypothesis?
tweet us!
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Presentation created by Chase Jennings
Insights by Moe Abdou