10 “Must Have” Tips for Year-End Fundraising

@care2team

Nonprofits use Care2 for:

• Recruiting donors and

supporters

• Driving traffic – fundraising

and branding

• Advocacy

• Growing Facebook community

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• Starting and signing petitions

• Donating

• Spreading news

• Commenting on blogs

• Starting groups (organizing)

• Joining nonprofits

About

Everyone in the fundraising sector knows that the end of the year is the biggest time for charity. After all, they don’t call it “giving season” for nothing. For many organizations the final 2 months of the year can make or break the fiscal year budget.

1. MAP IT OUT.

Determine your budget, goals, timing and what channels you will use to drive your campaign.

2. TELL YOUR STORY.

Why is your organization special?

How is your work relevant to the donor’s life?

Are there ways that messages can be personalized to reflect past actions or interests, geography, or demographics?

What will donors get from you that they can’t get anywhere else?

Why do they need to support you now?

3. SEGMENT YOUR AUDIENCE.

Segment your audience to make sure you are delivering the right message in the right form at the right time to the right people. The message must fit the audience, and not all of your donors are the same.

4. GIVE YOUR WEBSITE A CHECKUP!

Make sure anyone coming to your homepage sees a clear ask and an easy and obvious path to donate.

5. TEST-DRIVE YOUR DONATION PAGE.

6. GET OUT THERE!

Take some time to consider what channels you are going to use to drive donations and how you will integrate them. Be consistent with your messaging!

7. OPTIMIZE FOR MOBILE!

8. Don’t forget Giving Tuesday and New Year’s Eve

9. FOCUS ON LONG-TERM RELATIONSHIPS.

Now that you have all these fabulous new donors, put them through a new donor onboarding journey. Thank them — and thank them promptly!

10. Analyze the success of your campaign!

Thank YOU!

Check out the full report here: http://frogloop.hs-

sites.com/fundraisingtips