10 event technology trends to watch in 2016
TRANSCRIPT
10 Event Technology Trends To Watch In 2016 Learnmoreabouttheirapplica1oninreallifewithourBritepaper
EventTechTrendsinAc1on
Wersquove picked 10 exciting innovative technologies that are gathering pace and adoption and are likely to start appearing on your radar in 2016 Get ahead of the curve by learning more about them
1 APIrsquos
What is an API you might event be asking Well an API (Application Programme Interface) is essentially a way to let one piece of technology lsquospeakrsquo to another sharing data and meaning they can be used together really easily
Too often event organisers are tasked with two bad choices Choice 1 is to get tied into an expensive lsquoall in onersquo system where you donrsquot use half the features and the rest ore not best in classhellipbut for the convenience of having everything together yoursquoll put up with the downsides Choice 2 is to manage multiple different apps and services that donrsquot work together creating a headache of data management uploading and downloading excel docs and generally just avoiding most of the solutions because it caused too much work
APIs create a third way You can pick and choose best in class solutions and have them work together seamlessly so yoursquore getting only the best of both worlds and avoiding the downsides Thatrsquos why wersquove spent a ton of time and money creating a world-class API that is now supporting over 140 different partners and solutions making your life easier not harder Itrsquos also why yoursquoll find a lot more eventprofs know and talk about APIs in 2016 -2016sthash9qskWHxXdpuf
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Wersquove picked 10 exciting innovative technologies that are gathering pace and adoption and are likely to start appearing on your radar in 2016 Get ahead of the curve by learning more about them
1 APIrsquos
What is an API you might event be asking Well an API (Application Programme Interface) is essentially a way to let one piece of technology lsquospeakrsquo to another sharing data and meaning they can be used together really easily
Too often event organisers are tasked with two bad choices Choice 1 is to get tied into an expensive lsquoall in onersquo system where you donrsquot use half the features and the rest ore not best in classhellipbut for the convenience of having everything together yoursquoll put up with the downsides Choice 2 is to manage multiple different apps and services that donrsquot work together creating a headache of data management uploading and downloading excel docs and generally just avoiding most of the solutions because it caused too much work
APIs create a third way You can pick and choose best in class solutions and have them work together seamlessly so yoursquore getting only the best of both worlds and avoiding the downsides Thatrsquos why wersquove spent a ton of time and money creating a world-class API that is now supporting over 140 different partners and solutions making your life easier not harder Itrsquos also why yoursquoll find a lot more eventprofs know and talk about APIs in 2016 -2016sthash9qskWHxXdpuf
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
1 APIrsquos
What is an API you might event be asking Well an API (Application Programme Interface) is essentially a way to let one piece of technology lsquospeakrsquo to another sharing data and meaning they can be used together really easily
Too often event organisers are tasked with two bad choices Choice 1 is to get tied into an expensive lsquoall in onersquo system where you donrsquot use half the features and the rest ore not best in classhellipbut for the convenience of having everything together yoursquoll put up with the downsides Choice 2 is to manage multiple different apps and services that donrsquot work together creating a headache of data management uploading and downloading excel docs and generally just avoiding most of the solutions because it caused too much work
APIs create a third way You can pick and choose best in class solutions and have them work together seamlessly so yoursquore getting only the best of both worlds and avoiding the downsides Thatrsquos why wersquove spent a ton of time and money creating a world-class API that is now supporting over 140 different partners and solutions making your life easier not harder Itrsquos also why yoursquoll find a lot more eventprofs know and talk about APIs in 2016 -2016sthash9qskWHxXdpuf
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Too often event organisers are tasked with two bad choices Choice 1 is to get tied into an expensive lsquoall in onersquo system where you donrsquot use half the features and the rest ore not best in classhellipbut for the convenience of having everything together yoursquoll put up with the downsides Choice 2 is to manage multiple different apps and services that donrsquot work together creating a headache of data management uploading and downloading excel docs and generally just avoiding most of the solutions because it caused too much work
APIs create a third way You can pick and choose best in class solutions and have them work together seamlessly so yoursquore getting only the best of both worlds and avoiding the downsides Thatrsquos why wersquove spent a ton of time and money creating a world-class API that is now supporting over 140 different partners and solutions making your life easier not harder Itrsquos also why yoursquoll find a lot more eventprofs know and talk about APIs in 2016 -2016sthash9qskWHxXdpuf
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
APIs create a third way You can pick and choose best in class solutions and have them work together seamlessly so yoursquore getting only the best of both worlds and avoiding the downsides Thatrsquos why wersquove spent a ton of time and money creating a world-class API that is now supporting over 140 different partners and solutions making your life easier not harder Itrsquos also why yoursquoll find a lot more eventprofs know and talk about APIs in 2016 -2016sthash9qskWHxXdpuf
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
2 Email amp Marketing Automation
Emailhellipreally Really How can email make a list of technology trends to watch in 2016 Well we didnrsquot say they had to be newhellipjust making an impact
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
What can really make it stand out is to use it in conjunction with marketing automation software (vendors like Hubspot Marketo Pardot and Eloqua are all major players) Marketing automation allows you to send more personalised relevant and effective emails to prospective attendees giving you the technology to move away from spammy broadcast email practices towards a more value-led approach
And email is making a come back in a big way With social networksrsquo growth slowing (even declining) and the rise of messaging apps (which are hard to use as a marketing tool) email is once again being seen a truly vital part of any organisers promotional plan
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) How will this impact events Email has been a core part of event marketing since it was invented and in 2015 was still seen as the number one most effective marketing channel for organisers (Source Pulse Report) Utilising marketing automation could make it even more powerful tool for events of all shapes and sizes in 2016hellipand a better experience for attendees too
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
3Real time intelligence
Big datahellipanalyticshellipyoursquove probably come across a few similar buzz words but in this list wersquore going to focus on Real Time Intelligence because this is what matters Let me explainhellipbig data is in reality just a giant amount of 1s and 0s Itrsquos raw tonnage and not a lot of use to anyone
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Analytics is what you perform on data in order to understand ithellipitrsquos a verb that helps you get to your ultimate goal but itrsquos not an end in itself Intelligence is the goal you want Intelligence lets you make smart decisions And Real Time Intelligence helps you to make decisions whenever you want to Event organisers are always in need of real time intelligence If yoursquove got a huge festival and one gate is particularly busy you need to know this at the time so you can shift staff over to help relieve the pressure (Itrsquos less useful to know you had a problem once the event is over)
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Similarly if yoursquove just invested in a paid advertising push itrsquos good to know within a short period of time if your money is being invested wisely (ie generating ticket sales) otherwise yoursquore just wasting it Thatrsquos why wersquore invested heavily into providing an intuitive intelligence-rich dashboard to provide all our organisers the real time intelligence to make smart decisions on the go
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
4 Live Streaming
With services like Meerkat Periscope and Blab hitting the marketing and gaining momentum the idea of live streaming is becoming more popular and mainstream by the day as access to the technology has become widely available to anyone
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Some people are fearful others see the opportunity but hardly any events will remain exempt from the potential for anyone to live stream their event from a phone On the optimists side organisers see free live streaming technology as an opportunity to build FOMO (Fear of Missing Out) that will help to build their overall audience and ultimately lead to growth and stronger ticket sales in the long term On the pessimists side organisers worry that potential customers who would have paid for a ticket will stay at home able to access the eventrsquos content for free through one of these streaming services Whatever view you take itrsquos unlikely streaming technology wonrsquot appear on your radar at some point in 2016
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
5 Omni-channel experiences
This is another buzz-word that probably needs an introduction Essentially it means that whatever medium a customer uses to interact with a brand it is the same but personalised to the strengths of that medium And all the data associated with that interaction is centralised not stored within the separate channels
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
The easiest example is if a customers searched for a product on their phone and views their website then completes to purchase when back home on their desktop the experience is a pleasant one in both circumstances This applies to things like mobile web social media email phone smart watches etc You never know how your attendees will try to interact with you or your event so itrsquos important they have a great experience no matter what channel or medium they use
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
This is another technology-driven trend wersquove invested heavily in as a company making sure attendees and organisers alike have a great experience however they want to use Eventbrite whether itrsquos on a smart watch smart phone desktop or picking up the phone
If yoursquore failing to offer a good mobile ticket purchasing experience (for example) yoursquoll almost definitely be losing a large number of sales
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
6 Wearables
This one of just two repeat event tech trends from last year but therersquos been one big development worth mentioninghellipyou can now use Eventbrite on both Apple Watch and Android Smart watches How will this impact events Now all the tech innovators and early adopters amongst your attendees can easily gain entrance with just a show of their wrist Reaching for your phone is so last year after allhellip
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
7 RFID
Sticking with the theme of super convenience (and our second repeat trend from 2015) RFID technology continues to evolve and offer a wealth of opportunities to organisers
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
For those unfamiliar with it RFID (standing for Radio-frequency Identification) is a technology that ldquoOffers advantages over manual systems or use of bar codes The tag can be read if passed near a reader even if it is covered by the object or not visible The tag can be read inside a case carton box or other container and unlike barcodes RFID tags can be read hundreds at a time Bar codes can only be read one at a time using current devicesrdquo ndash Wikipedia
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
How will this impact events With the reduction in cost of using RFID and increase in reliability this is fast becoming a favourite way for organisers and exhibitors to interact with attendees and pass information Whether itrsquos paying for drinks at a festival bar tagging visitors at a trade stand or making entrance to events even easier and more reliable the uses of RFID are vast and wersquore excited by what the future holds
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
8 Gesture control
Gesture control arguably became mainstream with the advent of the Kinect when millions of households were introduced to the ability of controlling action on the screen with just their bodies
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Since then itrsquos application and sophistication has multiplied and many pundits believe it will become the next ubiquitous way for us to interact on a daily basis with computers cars and other household applications How will this impact events Could 2016 be the year that gesture control breaks out to help us deliver more engaging presentations exciting trade stands and immersive sales demos Companies like Swoosh Myo and GestureTek think so
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
9 AI
Continuing with a tech theme designed to make life easier ndash and event experiences more personalised than ever ndash AI is bound to continue impacting the industry in 2016 We might not have reached Skynet levels of (scary) sophistication yet but the power and capabilities of AI is now at a breakout phase
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
From Applersquos Siri to Microsoftrsquos Cortana to Googlersquos Now all the big boys of tech are investing heavily and there are dozens (maybe hundreds) or other niche AI developers working on cool things Watch for plenty of AI news in 2016 How will this impact events Concierge services like Siri Cortana and Now present attendees the chance to enjoy a more engaging and personalised experience by remembering their preferences and helping them organise their transport or logistics It wonrsquot be long until therersquos event-specific digital personal assistants offering even more tailored experiences
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
The advance and utility of robots will no doubt continue to advance in tandem with AI as their physical capabilities will often be determined by the smarts of their software as well as the incredible feats of hardware that go into them How will this impact events From incredibly efficient bar staff at festivals to helping people navigate around a giant exhibitions the application of robots to the events industry is probably limited only by imagination
10 Robots
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion
Wow thatrsquos a whole lot of technology and innovation
to wrap your head around
Finally donrsquot forget to check out our Britepaper Event Tech Trends in Action
which looks at how 5 event organisers have used these trends to transform the event experience for
their attendees
Conclusion