10 elements of successful viral videos

Download 10 Elements of Successful Viral Videos

Post on 26-Aug-2014

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While there is no sure-file recipe for successful viral videos, here are 10 elements to maximize your chances.

TRANSCRIPT

  • CAN I CREATE A VIRAL VIDEO?
  • THE SHORT ANSWER IS NO.
  • NOW THE LONG ANSWER.WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
  • 1Targeting needs to be baked in at the content creation stage, not tacked on during the media planning process.
  • 2HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
  • 3High news value and timing relevance increases campaigns viral potential.
  • 4can be branded but must be worth sharing and talking about.
  • 5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
  • 6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
  • 7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL!
    WHERE IS THE BEEF?
  • 8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
  • 9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
  • 10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
  • GOOD LUCK!