10 critical startup tasks by awarelabs
DESCRIPTION
A list of 10 critical startup marketing tasks from my list of hundreds. As a founder I have struggled with PR every time. In my efforts to simplify the process I have built a PR guide for startups.TRANSCRIPT
10 Critical Startup Launch Tasks
Startup teams often miss these simple launch steps and fail.
What to expect in 10 slides…
A list of tasks and reasons why you
need them early in your startup.
Screen shots and links to tools that help you complete each task.
Here is what we can share…
This task list has been reviewed and affirmed by PR and branding agencies.
Task 1: Setup Credible Email
100% of your customers will interact with you via email.
Why
Use Google Apps* to set up a domain specific email.
How
URL: https://www.google.com/a/cpanel/standard/new3
* You will use this account for several more tasks.
Task 2: Stay Out Of Spam Folders
You hamper user experience and waste marketing dollars in spam.
Why
Set up an SPF Record with your domain registrar.
How
URL: http://support.google.com/a/bin/answer.py?answer=178723
Task 3: Set Up Google Webmaster Tools
You need to know how your site is seen by search engines.
Why
Google Webmaster Central provides critical SEO data.
How
URL: http://www.google.com/webmasters/
* Use the Google Apps account login you set up above.
Task 4: Set Up Google Analytics
Know how people use your website and adjust it.
Why
Google Analytics is a complete metrics tool and easy to set up.
How
URL: http://www.google.com/analytics/
* Use the Google Apps account login you set up above.
Task 5: Set Up Google Alerts
You need an easy way to track trends that affect your startup.
Why
Google Alerts can track topics in news, blogs, and other websites.
How
URL: http://www.google.com/alerts
* Use the Google Apps account login you set up above.
Task 6: Update Employee LinkedIn Profiles
Reporters, investors, and partners look at employees.
Why
LinkedIn can yield incredibly valuable business partnerships.
How
URL: http://www.linkedin.com/
Task 7: Create A Crunch Base Profile
It helps you hone your message and gain visibility among peers.
Why
CrunchBase startups and founders for review by media.
How
URL: http://www.linkedin.com/
Task 8: Sign Up For HARO
Getting your story in front of journalists is hard but critical.
Why
Help A Reporter Out connects experts with journalists.
How
URL: http://www.helpareporter.com/
Task 9: Submit To Feed My App
You need traffic to test your product, build channels fast.
Why
Feed My App can drive the first engaging traffic to your startup.
How
URL: http://www.feedmyapp.com/
Task 10: Get Involved In Hacker News
Finding a hub of early adopters and engaging them is key.
Why
Hacker News lets you post topics and start conversation.
How
URL: http://news.ycombinator.com/
Thank You, That’s it!We have 134 more startup tasks at:
AwareLabs.com@AwareLabs
With Links!