10 CMOs WHOAREKICKINGASS And what you can learn from them

Being a marketing leader AINT EASY

you need to ADAPT

you need to STAY FOCUSED

you need to and

you need to KEEP THOUSANDS OF CUSTOMERS HAPPY and

!

Want to take your brand TOTHE TOP?

Heres a list of 10 amazing CMOs AND WHAT TO LEARN FROMTHEM

BETH COMSTOCK General Electric

Its imperative that you, as a CMO, use the technology. I believe in immersing yourself in something to truly understand it .

NIKESH ARORA Google

Youve got to LVE what you do. because we are in so many different businesses. Its almost like I get to work for multiple companies at Google,

PHILLIP W. SCHILLER Apple

We could say all the marketing things we want, youvegotaninstant . Thatsanincrediblereaction. but at the end of the day when you show somebody tapping, pinching or zooming a graphic, wow

Jonathan Becher SAP

Sometimes youve got to be the voiceof the market - listeningtothesignalsofwhatthepeople thatdontwantyourproductexpect. not so much the voice of the customer but the voice of the market,

JIM FARLEY Ford

Customers are done with the fluff. whatreallymakesyoudifferent. They want the real company,

Jon Iwata IBM

CMOs are going to have to spend more time on what the company is like on the inside: what we stand for, what we believe, what we value, our purpose, our culture .

JEREMY BURTON EMC

I see too many marketing people that are scared. Theyre scared to try things, and youre trying to be safe and conservative You cant think like that .

CHRIS CAPOSSELA Microsoft

(Its essential to always be) living and breathing the customer journey. Great marketing needs to be applied to whatever part of the customer journey yourproductorsolutionisfallingdownat.

BLAIR CHRISTIE Cisco

Its amazing how little time marketers spend with the customer; Byspendingtimewithyourcustomer, youcancreateastrategythatsolves theirproblems. not the buyer perhaps or the CXO, whos doing the buying

KAREN QUINTOS Dell

Believe in yourself and have the courage to take risks. Think big or stay home!

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