10 chart and slide design tips for better reports
TRANSCRIPT
copyright Juice, Inc 2015 http://www.excelcharts.com/blog/optimal-number-categories-pie-chart/
2. When to use a Pie Chart. (Hardly ever)
http://www.fusion41.com/visuals/
3. Rarely use 3D charts.
http://www.juiceanalytics.com/design-principles/rarely-use-3d
Does 3D add or take-away From the information being shared?
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
4. Reduce Chart Junk. remove chart elements that are decora/ve or ornamental
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
4. Reduce Chart Junk.
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
5. Increase Data to Ink Ratio. (make every pixel tell a story about your data)
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
5. Increase Data to Ink Ratio.
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
5. Increase Data to Ink Ratio.
Images courtesy of Tim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink
Help your audience focus on the most important items.
Edward Tufte introduced the concept of data-ink in his 1983 classic The Visual Display of Quantitative Information. Tufte asserts that in displaying data we should remove all non-data-ink and redundant data-ink, within reason, to increase the data-ink-ratio and create a sound graphical design. Only have items on your charts that add to your audience’s understanding.
Serif
Sans-serif
Georgia
Arial / Helvetica hhSerif
Verdana / Tahoma
Times New Roman Palatino
Trebuchet
6. Spend time on Typeface
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History of Medicine
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Simple Font Framework
http://www.juiceanalytics.com/writing/simple-font-framework
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History of Medicine
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Body Text Clean readable text, 50-80% of your text will look like this.
• 10-16pt • Arial or Georgia
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History of Medicine
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Header Use to separate and name sections
• 150%-200% of body
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History of Medicine
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Notes Additional things a user should be aware of
• 85% of body • Lower contrast
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History of Medicine
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Emphasis Draw the eye to key points
• Same size as body • High-impact color/bold/italic
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History of Medicine
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
Emphasis Draw the eye to key points
• Same size as body • High-impact color/bold/italic
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
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CategoricalLots of contrast between each adjacent color
SequentialColors can be ordered from low to high
DivergingTwo sequential schemes extended out from a critical midpoint value
http://colorbrewer2.org/
Low
Low
High
High
7. Color has Meaning
http://www.juiceanalytics.com/design-principles/limit-colors/
copyright Juice, Inc 2015
8. Avoid Using Dual Axes Charts
A more detailed explanation http://www.perceptualedge.com/articles/visual_business_intelligence/dual-scaled_axes.pdf
if it is your only choice, nothing but lines should be used to display values in graphs with dual-scaled axes, because only lines focus attention on the overall pattern formed by the values and comparisons of those patterns. S. Few
copyright Juice, Inc 2015
9. Consider Slope Graphs as Chart Option
This is an example of Edward Tufte’s use of a slope graph with disease data. More detailed explanation of Slopegraphs http://www.perceptualedge.com/articles/visual_business_intelligence/displaying_change_between_two_points_in_time.pdf
copyright Juice, Inc 2015
9. Consider Slope Graphs as Chart Option
Slopegraphs in Excel - http://peltiertech.com/slope-graphs-in-excel/
copyright Juice, Inc 2015
10. Use Common Language
http://www.juiceanalytics.com/design-principles/use-common-language/
copyright Juice, Inc 2015
Here are some additional resources for chart templates and chart design tips. http://peltiertech.com/ - A good source of chart templates and Excel chart tips. www.excelcharts.com - a good source of Excel tips. http://www.juiceanalytics.com/design-principles/ - a list of design principles to consider when sharing information. Data Fluency Book - http://www.juiceanalytics.com/data-fluency/ http://lifehacker.com/5909501/how-to-choose-the-best-chart-for your-data - Some more details on how to select the optimal chart. A quick test on how well you create charts. http://www.perceptualedge.com/files/GraphDesignIQ.html
Additional Charting and Presentation Resources