10 BRILLIANT QUOTES every real estate agent should read, apply, and share  

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I think this applies to any profession, but is especially fitting for real estate agents. With so many clients, properties, leads, transactions, community involvement, and marketing efforts, it’s important to remember that there is a limit to the number of things you can accomplish in a day.

We don’t have to tell you the importance of referrals. As you work with clients, don’t aim for “just getting the job done” - aim for an experience that blows them away, leaving them so impressed that they can’t help but tell someone about it. Good testimonials are one of the absolute best marketing tactics available, and you can never have enough.

There’s plenty of competition in the real estate business. If you find yourself modeling your business and marketing strategies after everyone else you see, it’s time to step outside the box. Find what makes you unique and help potential clients see that.

We believe effective lead follow-up is THE most important aspect of how many clients you have, and how many deals you close. Nurturing can be a huge factor in your overall success, so don’t take it lightly.

I like the way Ziglar boils sales obstacles down to these five. These are incredibly accurate in real estate and any other sales industry. Work on overcoming these 5 obstacles and you’ll be golden.

As the debate keeps popping up about whether or not real estate agents are as necessary today as they were in the past, it’s important to be sure your intangibles are top notch. Make sure you’re providing the most valuable service for your clients.

This quote was from Laura’s article “5 creative tips and tools to supercharge your real estate content,” where she takes a look at the importance of content marketing for real estate pros and shares some awesome tips on how to get it done effectively.

This is a good one to use with your buyers. FDR did a great job here of capturing the essence of real estate ownership as smart and safe - two of the most important aspects of any investment.

This may sound like common sense, but it’s important to be reminded that your clients are not just a commission. As you find out more about each one of them, the better you can help them, and the happier they’ll be with your service.

There are many aspects of the real estate business that teach you about so much more than just “real estate.” This industry can teach you so much about life itself. Don’t you just love working in real estate?