10 2020 comm tech update 1.2 (1)...2020/01/10 · title microsoft powerpoint - 10 2020 comm tech...
TRANSCRIPT
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• Network• Users• Marketing
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5G
TV
Autos
Cloud
Big Data
I0T
eHealth
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OTT
4K/8K
ATSC 3.0
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Delivery of 4K Up to 120 fps HDR Enhanced audio Mobile television Need for bandwidth Broadcast transition Targeted Advertising
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Incompatible with current TV Separate transmission channel needed User awareness
Will enable spectrum repack
Note: revenue opportunities with digital services and targeted advertising
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8K Primary a display technology Will be used extensively in digital signage and TV
production Network issue—Vast increase in bandwidth
Frame rate (30, 60, 120, 240) HDR
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Use of bandwidth to deliver and store multiple ads Viewers see only the most relevant ads Enables highly targeted advertising Could result in fewer ads shown per program
Significant revenue potential Development of industry standard
▪ Adoption needed by manufacturers, networks, & advertisers
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iHeartMedia adoption of AI to program radio
Potential purchase of iHeartMedia by Sirius/XM (which purchased Pandora in 2019)
Audio remains ubiquitous
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Massive market Significant crossover with:
▪ VR▪ eSports
New consoles Constant introduction of new titles
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Late 2020 New Xbox Sony PS5
Most significant change: Transformation to cloud-based architecture
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Estimated 2019 global revenues:
$120 billion
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$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$1,600.00
Movie Box Office Video Games & VR Advertising Telecommunications
$ Billions
$ Billions
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Virtual RealityAugmented Reality360° video
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Games (limited) Training
Examples: biology and physiology Business
Architecture Research
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Health issues Injury during use Dizziness
Accessibility Visual impairment Hearing impairment
Time 5-10 minute experiences
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Remember Pokémon Go?
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Smart homes Personal assistants/smart speakers eHealth Automotive telematics
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Data Network Processing Local Edge Cloud
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Google Home and Amazon Alexa
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Source:
Sources: Fitbit, Kardia, Doctors on Demand
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Preventive care Diagnosis Monitoring
Potential to mitigate fastest growing expenses? 2019 Global spending: >$10 T
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AITranslationBlockchain
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Autonomous vehicles
Assistive technology Vehicle to vehicle Vehicle to traffic control Traffic control to vehicle Charger networks
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Eventually, commuting time will become media time
Short term:Autos fullynetworked w/assistive tech
Source: Mercedes Benz
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Example:
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PrivacyGDPR (General Data Protection
Regulations)AntitrustEquity and subsidy
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Social media are at a tipping point:
Privacy Increased costs Decline in use Increase in hypertargeting Critical mass
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Almost all developments require bandwidth increase New applications Edge and cloud computing
Challenge Dependence on the network increases importance
of network security
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5GIoTStreaming video adoptionCyberwarfarePrivacy
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More Info:[email protected]
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