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Windows Azure – Why not?

Eric Nelson ericnel@microsoft.com Application Architect | Microsoft UK | http://www.ericnelson.co.uk

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™

• What, Why and When

• What

• How

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Cloud Computing

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction

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Standards and technology

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Private(On-Premise)

Dedicated(Managed Hosting)

Platform(as a Service)

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Source: IDC (March 2010)

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”

Source: IDC (March 2010) Source: Gartner

“Spending on public IT cloud services will grow 5X the rate of the IT industry in 2011, up 30% from 2010.”

2009 2013

6.917.6

SaaS Revenue in $B

Reduce operating costs and increase revenue• New market channels

via SaaS, Cloud Services

• New business opportunities enabled by massively scalable storage and compute power

• New Geographies

Improve business agility and shorten time to market

Cloud computing is here to stay

£££

Usage

Com

pu

te

Time

Average

Inactivity

Period

“On and Off “

On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome

Com

pu

te

Time

“Unpredictable Bursting“

Average Usage

Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases

Average Usage

Com

pu

te

Time

“Growing Fast“

Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment

Com

pu

te

Time

Average Usage

“Predictable Bursting“

Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity

TIME

IT C

AP

AC

ITY

Actual Load

Allocated IT-capacities

Too Much Power

Not Enough Power

Load Forecast

Actual Load

Capacity on Demand

Lower Capex

No capital laying idle

No screaming customers

Knob goes up...

And...down

TIME

IT C

AP

AC

ITY

Load Forecast

“I want to try something now“

Need to quickly provision new machines for a temporary period of time

“Departmental“

Need to quickly provision new machines for a departmental solution

Mach

ines

Time

Mach

ines

Time

“Just store data in the Cloud“

With all processing elsewhere

“Extend tothe Cloud“

Extend existing applications

“Migrate existing applications“

Benefits of reduced operational costs

“New hybrid services“

On-premise and Cloud aka S+S

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Windows Azure PlatformOverview

makes it easy and cost effective to run your applications

and store your data inside Microsoft Data Centres

using existing skills

and integrate with your existing on-premise applications

Compute StorageManagemen

tMarketplaceAppFabric

CDN

Relational

database Data sync

North Central

USA

South Central

USA

Northern Europe

Western Europe

Eastern Asia

Southeast Asia

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Dublin• First Mega Datacentre built outside the US• On-line on July 2009• Cost $500 million, 303K+sq ft facility and growing• EU Datacenter Best Practice Award Winner• Stand-alone Server Pods

• Environmentally Sustainable• Free Air-Cooling via Air-Side Economization• 50% less energy use vs. traditional facilities• 1 % water use vs. traditional facilities

• 5.4 MegaWatts today, 22.2 MW for future use

With Local Presence…

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Windows Azure resides in certified data centers

ISO/IEC 27001:2005 standard AICPA’s SAS 70 Type II standard

Redundant power supplies, battery and diesel backup generators, climate control, fire prevention and suppression

Datacenters in many geographies with choice of single location or distributed datacenters

Storage data replicated multiple times

Fabric designed to be backed up and restored from checkpoints

Windows Azure optimized for cloud access with no admin access to guests or apps

Applications and users don’t update the OS

Microsoft complies with relevant standards and regulations

Industry certification part of the Windows Azure roadmap

Application security is customer responsibility

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Transitioning to Cloud Computing

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…no matter where you are starting from

Uncover new revenue Application marketplace

to grow sales Partner support eco-

system

Grow your business

…on the most open, comprehensive platform

Use what you know Cut development time Most comprehensive

platform

Innovate Quickly

…with fully managed hardware and software

Scale to demand Reduce costs Rely on world class

security, continuity, privacy

Scale reliably & cost effectively

Delivery Rhythm

Channel Dynamics

Deployment

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Licensing

Customer Acquisition

Try before Buy

Sales Cycle

Referral Programs

Delivery rhythm

Channel Dynamics

Service Level Agreements

Support

Billing

Churn Rate

Cash flow

Lifetime Value of a Customer

Committed Monthly Revenue

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• Navigating the Business Changes for ISVs Moving to the Cloud• http://ericly.co.uk/saaswebinars

Succeeding with SaaS Webinar Series

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Low barrier to entry and flexibility

Optimized for cloud elasticity

“Pay as you go and grow”

Discounts for commitment

Plans for payment predictability

“Value for a commitment“

Unified purchasing through EA

Introduction to volume discounts

“Coordinated purchasing”

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Free basic level Premium upgrades

Customers pay an amount per monthly

Discrete transaction units that can be easily measured and tracked

Pricing per unit of measure – such as storage (per MB)

Revenue from advertisers not users

Free App Use with charge on related services / or virtual goods

A share of revenues generated via the service provided

A large upfront payment for the license

Customers pay for each user/device using the product or service

Sell your Windows Azure applications Sell premium datasets & APIs(web services) Build & sell innovative apps on existing

datasets available on the marketplace

Ready Publish Sell

Pass Qualification ProcessReady App or Data with Publishing Kit

Submit Commerce Ready App or DataSign Online AgreementGet Published

Start selling80/20 Revenue Share

You can use a lot or a little

of the Windows Azure Platform

Many companies already have and many more will

Same skills, tools, people

but need to think differently

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Getting help from Microsoft

Bloghttp://blogs.msdn.com/ukisvdev

LinkedInhttp://bit.ly/ukisvdevgroup

Twitterhttp://twitter.com/ukisvdev

www.azure.com

Bloghttp://blogs.msdn.com/windowsazure

www.msdev.com

www.sixweeksofazure.co.uk

www.ericnelson.co.uk

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Sign up for FREE at www.microsoftplatformready.com to gain access to Cloud Essentials and free support.• Profile your company and expected usage of Windows Azure

Connect with UK http://ericly.co.uk/ukisvfirststop

Attend a FREE Windows Azure Discovery Workshop http://ericly.co.uk/ukisvtechevents (Next Nov 8th)AndExplore www.azure.com and www.msdev.com

Sign up for FREE at http://www.sixweeksofazure.co.uk

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