April-June 2006

Windows Hosting Seminar SeriesWindows Hosting Seminar Series

Why Microsoft® Windows® Web Hosting?Why Microsoft® Windows® Web Hosting?

Laurent BonnetHosting Solutions ArchitectMicrosoft Corporationlaurent.bonnet@microsoft.com

“If there could only be one recommendation to every provider in the hosting marketplace, it would be to sell your service capabilities and stop selling the technicals of your hosting service.”Tier 1 Research, 2005 Year-End Market Size/Share Review, March 2006

AgendaAgenda

Market Opportunity

Microsoft Windows Web Hosting

Platform Readiness

Partnering with Microsoft

Key Hoster QuestionsKey Hoster Questions

Can Microsoft Windows scale to meet hosting needs?

Is Windows secure and datacenter ready?

What about Windows licensing costs?

What if I don’t have any Windows administration expertise?

Is there good Windows support in the control panels?

Market: Growth ProjectionsMarket: Growth Projections

13 percent (CAGR) growth in United States hosting revenue through 2009‡

12-month growth in active sites 28 percent – EMEA (Netcraft)

12-month Web facing server growth 19 percent (Netcraft)

Robust customer growth but slow revenue growth (3 percent CAGR) ‡

‡‡: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005

Market: Hoster NeedsMarket: Hoster Needs

Today’s Differentiators Price Disk space Data transfer Number of mailboxes

Web Hosters Are Looking To: Reduce operational costs to meet price points Quickly launch new services to increase average

revenue per user (ARPU) Create loyalty and reduce churn

Source: IDC, U.S. Web Hosting Services 2005-2009 Forecast, Doc #3338, May 2005

Why Microsoft?Why Microsoft?

Microsoft’s commitment to shared hosting “We want to be the best platform for shared

hosting” – Steve Ballmer, eWeek, Nov 16, 2005

Windows provides an end-to-end hosting platform

Windows hosting will help increase your ARPU

End-customers have shown preference for Windows

“Microsoft has been extremely proactive in addressing key service provider issues …. Microsoft’s proven commitment to … has greatly contributed to the growing demand for Windows-based hosting.”

Melanie Posey, Research Director at IDC

Brand RecognitionBrand Recognition

Customer choices driven by brand recognition

Enables selling to technical and business decision makers

Source: Businessweek, August 2005. (Interbrand study)

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Preference for WindowsPreference for Windows

Over half indifferent to operating system

Those with operating system preference chose Windows 16 to 1

Source: Based on study conducted by EdgeStrategies with SMBs in a large European market.

Do you have a preference for which server operating system your Web site runs on?

Have No Strong Operating System

Preference

Windows Helps Increase Your ARPUWindows Helps Increase Your ARPU

Only Company with Products for Your End-Customer Segments Consumers, developers, small and medium-sized

businesses (SMBs), resellers

Renewed Focus on Service Strategy More products supported for hosting scenarios

Differentiation Beyond Infrastructure to Value-Added Service

We Have a Roadmap

Offering Roadmap (1/2)Offering Roadmap (1/2)

** Future offering

Offering Starter Standard Premium

Consumer Shared Plan with:

Domain name

POP3

Web site

Site builder with consumer templates

Shared Plan with:

Better spam and antivirus protection

Public and private Web sites

Video streaming

Shared Plan with:

Wireless messaging

Self-service backup and restore *

Antivirus protection *

Developer Shared or Virtual PrivateServer (VPS) Plan with:

Domain name

POP3

FTP and Microsoft FrontPage® Server Extensions

ASP and ASP.NET

Control Panel

DotNetNuke or Community Server

Web site starters

Access database

Shared or VPS Plan with:

Microsoft Outlook® Web Access

Microsoft SQL Server™ 2005 database

Public and private Web sites

Web site backup and restore

E-commerce site

PayPal button

VPS or Dedicated Plan with:

Rich e-mail via Outlook

Wireless messaging

Microsoft SQL Server Express or Workgroup Edition

+ +

* Future offering

Offering Roadmap (2/2)Offering Roadmap (2/2)

Offering Starter Standard Premium

SOHO (small or home office)

Shared Plan with: Domain name POP3 Web site and site builder

tools DotNetNuke Control Panel Search engine optimization Site statistics

Shared or VPS Plan with: Microsoft Office Outlook

2003 Outlook Web Access Contacts and calendar Public and private areas PayPal button Online folders sync* Backup and restore

Shared or VPS or Dedicated Plan with: Rich e-mail via Outlook Wireless messaging Microsoft SharePoint® site for

collaboration Presence, instant messaging

(IM) E-commerce site Line-of-business (LOB)

applications *

SMB Shared or VPS Plan with: Domain name Microsoft Outlook Outlook Web Access Shared calendar Web site and site builder

tools Corporate starter kit Control Panel Secure Sockets Layer

(SSL) support PayPal button DotNetNuke Search engine optimization

VPS or Dedicated Plan with: Rich e-mail via Outlook Wireless messaging SharePoint site for

collaboration Online marketing E-commerce site

VPS or Dedicated Plan with: SharePoint site for collaboration Presence and secure IM Voice over IP (VoIP) services

integration * Self-service backup and restore Hosted Customer Relationship

Management (CRM) Hosted Enterprise Resource

Planning (ERP) * Hosted Line of Business (LOB)

applications *

+ +

Operations Infrastructure Platform Infrastructure Application Services

Microsoft Operations Manager (MOM) Microsoft SQL Server Microsoft Exchange Server

Microsoft Windows Storage Server 2003

Microsoft Office Live Communications Server 2005

Microsoft Virtual Server 2005 Microsoft Office Server

Microsoft Windows Server® 2003 - Server Platform

Virtual Private Network (VPN), Remote Access Service (RAS), DNS, Dynamic Host Configuration Protocol (DHCP)

Internet Information Services (IIS)

Microsoft Windows File, Windows SharePoint Services

Microsoft .NET Framework Microsoft Windows Terminal Services

Microsoft ASP.NET Streaming Media Services

Microsoft Active Directory®

The Platform Is Ready!The Platform Is Ready!

Microsoft Windows Server FundamentalsMicrosoft Windows Server Fundamentals

Improved Performance 310 percent improved throughput vs. Windows 2000 with 10K sites 21x faster IIS startup time

Improved Reliability and Availability 8x downtime improvement over Microsoft Windows NT® 4 4x downtime improvement over Windows 2000

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Windows Server 2000 Windows Server 2003

ASP.NET Performance (Source: NILE Ecomm Benchmark)

120%

170%

50%

Microsoft Windows SecurityMicrosoft Windows Security

Yankee Group study results Overall security of Linux and Windows servers nearly equal

Windows servers recover 30 percent faster from security attacks than Linux servers

Patch management woes lessen for Windows but are on the rise for Linux

Focused on creating secure products via Secure by Design, Secure by Default and Secure in Deployment (SD3) principle

“It seems that Microsoft has learned this lesson. …Microsoft has spent a fortune in time and money to improve the security of its software and has made incredible headway.”

Michael Gavin, Senior Analyst, Forrester (ZDnet)

IIS ScalabilityIIS Scalability

IIS Scalability Test Conducted by VeriTest

Test Results IIS 6.0 will host over 30,000 unique static HTML

Web sites

IIS 6.0 will host over 11,000 FrontPage sites

IIS 6.0 will host over 2,000 ASP.NET Web sites

Integrated Solutions for Hosting ScenariosIntegrated Solutions for Hosting Scenarios

A collection of best practices, scripts, and tools that enable hosting providers to deploy a centralized and automated management infrastructure.

Solution RoadmapSolution Roadmap

Technical perspective guidance to meet the needs ofdifferent hoster profiles

Basic Profile Single server solution

Minimal investment

Standard Profile A scalable architecture based on Active Directory

Can grow as your business ramps up

Dynamic Profile A scalable architecture with high degree of automation

Enables easy addition of new services

Microsoft As Your PartnerMicrosoft As Your Partner

Partners

SolutionsLicensing

Technical Training

Marketing Tools

Investment protection

Cost reduction

Help partners sellTime-to-market

Services Provider Licensing Program (SPLA)Services Provider Licensing Program (SPLA)

Features

Pay monthly

No up-front costs

No commitments

Always latest versions

Allows shared usage

Business Benefits

Cost control (OPEX)

Low risk (pay-as-you-go)

Competitive pricing

Free demos, tests and evaluations

Learn more at: www.microsoft.com/serviceproviders/licensing and www.explore.ms

Microsoft SPLA FeaturesMicrosoft SPLA Features

Customer demonstrations Allows service provider to dedicate 50 active user IDs

in order to demonstrate software services to prospective customers without need to report use

Customer evaluations Allows free use of product by end customer on a trial

basis for up to 30 days

Evaluation and testing Default allows service provider to test and evaluate

software product without need to report use for up to 90 days

Microsoft Partner ProgramMicrosoft Partner Program

What Is It? Leverages Microsoft

Partner Program Rewards partners for

impact of their solutions

Benefits Associate Microsoft brand

with your company Increase customers reach

through marketing resources

Reduce your operating costs using valuable software, training, and support resources

Marketing and Training SupportMarketing and Training Support

Marketing Marketing Playbook with sample Web site offer

description

Lead generation Hoster directory on Microsoft Web site Product launch promotions

Training Regular webcasts by subject matter experts

Certification

Online technical forums staffed by Microsoft hosting team

SummarySummary

Microsoft is committed to shared hosting for the long haul

Windows offers a complete end-to-end hosting platform

Windows shared hosting will help increase your ARPU

Hosting customers have shown preference for Windows

Get started by signing up for Microsoft Hosting program

© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.