1 wfa gdpr guide for marketers - anda · use programmatic approaches to target specific customers...
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2 See WFA/Ebiquity webinar on ‘Total View Attribution’
3 WFA Research, Clientside Media Organisation
4 WFA Research, Independent Media Advisors
5 http://www.thedrum.com/news/2017/10/03/facebook-imposing-
single-video-viewability-standard-not-what-brands-need
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6 WFA Research, Programmatic & Trading Desks
7 Also documented in Media Forum overview, Rome, May 2017
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8 MTM & Videology, TV Nations: Outlook For Progressive TV
Advertising Solutions
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9 WFA Research, Data Driven Marketing
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