1 utility-based recommendation of candidate coalitions in virtual creativity teams rory l.l. sie,...
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Utility-based Recommendation of Candidate Coalitions in Virtual Creativity TeamsRory L.L. SieRory L.L. Sie, Marlies Bitter-Rijpkema, , Marlies Bitter-Rijpkema, Peter B. Sloep, CELSTEC, Open Peter B. Sloep, CELSTEC, Open Universiteit in the Netherlands @EC-Universiteit in the Netherlands @EC-TEL’10, September 29th, 2010TEL’10, September 29th, 2010
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1879: patent1879: patent
1895: granted1895: granted
early 20th century: Ford carsearly 20th century: Ford cars
1911: Ford wins1911: Ford wins
History classHistory class
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knowledge creationknowledge creation
social networksocial network
no market or no market or hierarchy controlhierarchy control
exchange of exchange of knowledgeknowledge
Networked Innovation?Networked Innovation?
(Swan and Scarbrough, 2005)(Swan and Scarbrough, 2005)
new carsnew cars
car manufacturerscar manufacturers
creative teamcreative teamcoalitioncoalition
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CoalitionCoalition
temporary alliancetemporary alliance
distinct partiesdistinct parties
common intentioncommon intention
individual goalsindividual goals FordFord
car car manufacturersmanufacturers
SeldenSelden
(based on Boissevain, 1971; Cyert and March (based on Boissevain, 1971; Cyert and March 1963)1963)
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ProblemsProblems
information overloadinformation overload
people are self-interestedpeople are self-interested
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ii iiii
ii
iiii ii
ii
iiiiiiii
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Simulation (1/2)Simulation (1/2)
Initialisation: network / agent setup, basic Initialisation: network / agent setup, basic calculationscalculations
Simulation: idea generation, power calculationSimulation: idea generation, power calculation
Negotiation: generate recommendation, form Negotiation: generate recommendation, form coalitionscoalitions
Evaluation: declare winning coalition, update Evaluation: declare winning coalition, update power power
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Simulation (2/2)Simulation (2/2)
QuickTime™ en eenH.264-decompressor
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Future workFuture work
1.1. Validation by experts / data set Validation by experts / data set
2.2. Intervention in real-lifeIntervention in real-life