1

Unified Multimedia Collaboration Environments

aka VoIP and VoIP Applications

Charles Studt

Director of Product Management & Marketing

April 24, 2007

2

The Future of Communications

Context-aware Session, not call-based User-oriented Multi-modal

Today

Hi, are you busy? No.

I called your mobile, is this the best way to reach you?

Ring my office next time. I wanted to talk about our meeting next

week. Can we chat later? That will be a long

conversation. Bye. Wait, we just received a big order…

PSTN

We just received a bg order. I know, I’ll get started on

it right away. I saw your IM for next

week’s meeting. My calendar has blocked out

a time to discuss that later.

Future

IP

3

The Future of Voice

Standards-based, any-to-any connectivity Seamless communications anywhere, any time, over any

device Communications sessions defined by user preferences, not

arbitrary network boundaries Context and relevance embedded in communications

Context

Preferences

Net

wo

rkC

apab

ilit

ies D

eviceC

apab

ilities

Voice

Video

Text

Data

TDM

IPSignaling

Codec

EnterpriseData

SocialNetworks

WebSearch …

Anonymity Timeof Day

Caller ID Context …

Voice 2.0

4

Where are we today

What’s possible

How do we get there

Agenda

What % of students subscribe to your campus telecom service?

5

Telecom’s Historical Role

University Telecom Service

Students Faculty Staff

6

Today

University Telecom Service

Wireless

Wireline

Email

SMS

VoIP IM

Students

Faculty

Staff

Students

Faculty

Staff Multiple, disparate networks Varied communication formats

7

Today’s Environment

Broadband throughout campus Ethernet WiFi

Network

VoiceServices

Video Data

5 digit calling Caller ID Voicemail

Services Call waiting Call forwarding …

Your competition:

8

Your Challenge

Provide reliable and high-value communications services to campus “customers”

Connect increasingly isolated communities Knowledge exchange Collaboration Emergency services

Meet (and exceed) expectations of increasingly sophisticated users

9

Where are we today

What’s possible

How do we get there

Agenda

Who offers:voice?data?video?

Who offers services beyond “triple play” bundle?

10

Mobility

SMS Media exchange Community collaboration/notification Public safety

WiFi VoWiFi Campus PBX extension

Cellular Dual mode – VoWiFi, FMC University client MVNO

11

SMS Demo

Song

U2.IWillFollow

SongVoice Intro

U2.IWillFollow_01

SongComment #2Voice Intro Comment #1

U2.IWillFollow_03

SongComment #3Voice Intro Comment #2Comment #1

U2.IWillFollow_04

U2 SongComment #1Voice Intro

U2.IWillFollow_02Song

publisher/Artistowner

contenttitle

U2.IWillFollow

12

Collaboration & Knowledge Exchange

Conferencing SMS/Mobile VoIP/virtual meeting room Video

Collaboration Widgets– context & relevance Data integration Consolidated identity/

unified messaging & calling

13

Where are we today

What’s possible

How do we get there

Agenda

Who operates telecom services in-house? (On-site PBX, etc.)

Who outsources one or more components of their telecom service?

14

1. Determine your focus Consider your mission and core

competencies

Do you want to be a network operator, an IT shop, or an application developer?

Offload non-critical operations for greater efficiency

Path to the Future

15

2. Connect user “islands” IP is the common denominator, but…

Interoperability is not guaranteed Media encoding

Session creation/management

Consolidated user identity is critical Comprehensive mapping of communication devices

and networks (data store of record)

User preferences and availability

ENUM is the solution

Path to the Future

16

Sample ENUM Query

E.164 TN

+16505259200

0.0.2.9.5.2.5.0.5.6.1.e164.arpa

NAPTR Record

NAPTR 10 100 "u" "E2U+sip" "!^.*$!sip:info@example.com!"

Input Output

mailto:

h323:

Telephone number in, IP out

17

Consolidating User Identity

Wireless

Wireline

Email

VoIP

IM

ENUM provides…

A universal addressing scheme for IP

Foundation for enhanced services

ENUM

18

3. Build communications development environment

No “killer” application, only the “killer” environment

Flexibility and rapid innovation are critical

Search out partners and vendors that accelerate your innovation

Complete solution offer (application/connectivity/transport)

Hosted environment to reduce risk

Community leverage

Commercial experience and feature set

Path to the Future

19

Network Evolution

Vertically integrated Monolithic Discrete, specialized

networks Network defines the service

Legacy Networks

Transport

Signaling/Session Control

Applications

Voice Data App n

Next-Gen Networks

Disaggregation & horizontal specialization

Abstracted network infrastructure Commoditization of transport Application developer defines the

service

Transition has already started

Valu

e

20

VoIP Applications Environment

ENUM/LNPRegistry

CallControl

API

SMS/MMS API

Web/Data API

Location/Presence

APICore ApplicationServices

Co

mm

un

ity

Ap

pli

ca

tio

n

Co

mm

un

ity

Ap

pli

ca

tio

n

Applications

Mobile Client Desktop Client

Sc

ree

n P

op

/W

eb

In

teg

rati

on

En

ha

nc

ed

41

1/

Vir

tua

l A

ss

ista

nt

Transport

Po

sit

ion

al

Vo

ice

/C

on

fere

nc

ing

Cli

ck

to

Ca

ll

Signaling InterworkingTDM/IP Transport

CODEC Translation

Consolidated environment for the creation of enhanced communications applications

Applications – “Plug and play” applications easily extend basic VoIP feature set

Core Application Services – Reusable service building blocks provide abstracted access to core services required for application setup and call completion

Registry & Transport– Eliminates PSTN transport and maps legacy to IP end point domains (DIDs, cross connect, media conversion, etc.)

21

Questions?

VoEX, Inc.950 Tower LaneFoster City, CA 94404www.voex.com

Charles Studtcstudt@voex.com+1.650.235.8512

VoEX enables the future of communications.

VoEX Open Communications Platform

Global voice network World’s largest ENUM registry Applications development

environment