1 tv viewing trends rivière-du-loup em - diary updated spring 2014

1

TV Viewing TrendsRivière-du-Loup EM - Diary

Updated Spring 2014

2

Maps & Demographics

Market Info

3

Rivière-du-Loup EMWhere is it?

BC

ABSK MB

ONQC

NL

NBNS

PE

NL

YT

NTNU

4

EM Map

5

Rivière-du-Loup EM Demographics

P2+

P2-11

P12-17

P18+

P18-34

P18-49

P25-54

P35-54

P55+

F18+

F18-34

F18-49

F25-54

F35-54

F55+

M18+

M18-34

M18-49

M25-54

M35-54

M55+

0 20 40 60 80 100 120 140

130.1

12.3

7.8

110.0

24.8

48.5

49.5

35.4

49.8

55.2

11.6

23.1

24.1

17.4

26.2

54.8

13.1

25.4

25.4

18.1

23.6

Population Estimates (000)

Source: BBM Canada Geographical Reference Guide 2011-2012

6

Reach, Time Spent, Average Quarter Hour Audience

People Aged 2+

7

People 2+ - Weekly Reach %

Run of Schedule: M-Su 6a-2a

Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV

Spring Fall0

102030405060708090

10098.6 97.597.2 97.298.4 97.597.2 98.097.2 96.998.3 97.098.3 96.698 97.298.1 2006

20072008200920102011201220132014

8

People 2+ - Weekly Time Spent - Hours


Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; Per Capita Hours based on BBM population estimates

Spring Fall0

5

10

15

20

25

30

35

26.825.3

28.525.8

29.327.8

29.8 28.827.8 28.130.8

28.4

32.0

22.724.2 23.5

24.9

200620072008200920102011201220132014

9

People 2+ - AQH Audience (000)


Source: BBM Canada ; InfoSys+TV Diary; Rivière-du-Loup EM; Total TV; AQH = Average Quarter Hour Audience

Spring Fall0

5

10

15

20

25

30

35

25.523.9

26.9

24.4

27.626.5

28.3 27.826.8 26.7

29.2

26.4

29.7

21.723.1 22.3

23.7

200620072008200920102011201220132014

10

People 2+ - Weekly Reach %

Prime: M-Su 7p-11p


Spring Fall0

102030405060708090

10095.5 94.594.1 93.794.2 94.593.3 95.093.2 93.693.9 93.995.6

91.393.9 93.994.9 200620072008200920102011201220132014

11

People 2+ - Weekly Time Spent - Hours

Prime: M-Su 7p-11p


Spring Fall0

2

4

6

8

10

12

14

10.0 10.110.9

10.2

11.4 11.011.4 11.110.8 11.011.3 11.412.4

9.510.1 9.910.3

200620072008200920102011201220132014

12

People 2+ - AQH Audience (000)

Prime: M-Su 7p-11p


Spring Fall0

10

20

30

40

50

60

70

47.7 47.551.3

48.1

53.6 52.154.0 53.552.0 52.553.7 52.8

57.8

45.648.1 47.148.8

200620072008200920102011201220132014

13


*Data could not be supplied due to a small sample

Children Aged 2-11

14


*Data could not be supplied due to a small sample

Teens Aged 12-17

15


Adults 18+

16


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.8 98.097.9 97.498.4 97.697.5 98.397.6 97.498.4 97.098.8 96.897.9 97.498.1

200620072008200920102011201220132014

Adults 18+ - Weekly Reach %


17


Spring Fall0.05.0

10.015.020.025.030.035.040.0

28.627.2

30.727.9

31.830.1

31.9 31.330.4 30.933.7

30.8

34.8

25.126.5 26.0

27.5

200620072008200920102011201220132014

Adults 18+ - Weekly Time Spent - Hours


18


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

22.721.5

24.3

22.1

25.224.3

25.8 25.524.8 24.7

27.0

24.2

27.4

20.321.5 20.9

22.2

200620072008200920102011201220132014

Adults 18+ - AQH Audience (000)


19


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.5 95.896.1 95.396.0 96.095.7 96.395.6 95.495.6 95.597.1 94.896.4 95.596.9 2006

20072008200920102011201220132014


Prime: M-Su 7p-11p

20


Spring Fall0.02.04.06.08.0

10.012.014.016.0

10.8 11.011.9

11.1

12.4 12.012.3 12.111.9 12.312.6 12.513.6

10.711.2 11.111.5

200620072008200920102011201220132014


Prime: M-Su 7p-11p

21


Spring Fall0.0

10.0

20.0

30.0

40.0

50.0

60.0

43.0 43.6

47.344.1

49.2 48.349.5 49.448.3 49.150.3 49.1

53.5

43.145.2 44.5

46.3

200620072008200920102011201220132014


Prime: M-Su 7p-11p

22


Adults 18-34

23


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.9 95.694.7 94.095.8 93.393.1

96.392.8 94.696.3

89.896.5 94.294.4 92.893.6 2006

20072008200920102011201220132014

Adults 18-34 - Weekly Reach %


24


Spring Fall0

5

10

15

20

25

16.718.5

21.6

17.8

20.418.5

19.6 19.8

16.9 17.7

20.2

16.0

20.3

14.515.3

13.4

16.2

200620072008200920102011201220132014

Adults 18-34 - Weekly Time Spent - Hours


25


Spring Fall0.00.51.01.52.02.53.03.54.04.5

3.1

3.4

3.9

3.3

3.8 3.8

4.1 4.2

3.6

3.2

3.6

2.9

3.6

2.72.8

2.3

2.7

200620072008200920102011201220132014

Adults 18-34 - AQH Audience (000)


26


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.091.6 91.191.4 90.090.5 91.188.2

94.390.0 92.191.8

85.391.8 90.791.6

87.991.9 2006

20072008200920102011201220132014


Prime: M-Su 7p-11p

27


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

7.2

8.5

9.6

7.9

8.9 8.79.0 9.0

8.08.68.9

7.8

8.8

7.67.97.2

8.1

200620072008200920102011201220132014


Prime: M-Su 7p-11p

28


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

6.7

7.98.6

7.3

8.39.0

9.39.7

8.6

7.77.9

6.9

7.9

7.07.3

6.26.9

200620072008200920102011201220132014


Prime: M-Su 7p-11p

29


Adults 18-49

30


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.6 97.096.8 96.597.4 96.296.0 97.896.2 96.097.2 94.3

98.2 95.396.1 95.596.5 200620072008200920102011201220132014



31


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

21.6 21.3

23.9

21.4

24.222.2

23.9 23.521.6 21.522.4

21.1

25.3

16.017.3

15.8

18.1

200620072008200920102011201220132014



32


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

8.88.5

9.6

8.2

9.38.9

9.6 9.48.7

7.88.1

7.4

8.9

5.56

5.36.0

200620072008200920102011201220132014



33


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.096.0 94.494.4 93.493.9 94.593.3 95.793.6 93.793.7 91.7

95.1 92.493.2 92.695.2200620072008200920102011201220132014


Prime: M-Su 7p-11p

34


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

9.2 9.4

10.5

9.4

10.510.1

10.5 10.29.7 9.99.7 9.8

10.9

8.38.7

8.29.0

200620072008200920102011201220132014


Prime: M-Su 7p-11p

35


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

18.8 18.8

21.0

18.2

20.3 20.121.0 20.4

19.418.017.7 17.1

19.1

14.315.013.8

15.0

200620072008200920102011201220132014


Prime: M-Su 7p-11p

36


Adults 25-54

37


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.099.5 98.899.2 98.199.2 98.098.6 98.398.7 97.499.1 98.199.6 97.096.7 97.597.6 2006

20072008200920102011201220132014



38


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

24.0 24.626.4

24.026.4 25.5

27.826.325.7 25.0

27.5

24.7

29.2

18.719.7 19.219.4

200620072008200920102011201220132014



39


Spring Fall0

2

4

6

8

10

12

14

9.9 10.0

10.9

9.4

11.110.4

11.511.1

10.7

9.810.4

8.8

11.1

7.07.6

6.97.0

200620072008200920102011201220132014



40


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.3 97.996.8 96.296.6 96.697.1 97.197.6 96.097.5 97.498.2 95.394.3 95.396.7 2006

20072008200920102011201220132014


Prime: M-Su 7p-11p

41


Spring Fall0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

10.2 10.511.3

10.411.3 11.3

11.711.011.1 11.111.3 11.2

12.4

9.49.3 9.59.6

200620072008200920102011201220132014


Prime: M-Su 7p-11p

42


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

21.0 21.5

23.4

20.4

23.7 23.024.3

23.223.021.721.3

20.1

23.5

17.617.917.017.3

200620072008200920102011201220132014


Prime: M-Su 7p-11p

43


Adults 35-54

44


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.099.9 98.598.8 98.599.3 99.199.2 99.1100.0 98.298.7 99.499.4 96.897.8 98.899.1

200620072008200920102011201220132014



45


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

25.9 25.227.3

24.9

28.6 27.930.6

28.228.9 27.928.927.3

32.2

20.222.2 21.621.1

200620072008200920102011201220132014



46




Spring Fall0.01.02.03.04.05.06.07.08.09.0

7.87.4

8.2

7.1

8.2

7.6

8.3

7.77.87.47.6

6.8

8.1

5.05.6 5.45.2

200620072008200920102011201220132014

47


Prime: M-Su 7p-11p


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.5 97.896.7 96.397.9 97.798.2 97.598.4 96.396.7 98.898.5

94.595.5 96.897.7 200620072008200920102011201220132014

48


Prime: M-Su 7p-11p


Spring Fall0.02.04.06.08.0

10.012.014.016.0

10.9 10.711.4

10.6

12.2 12.012.7

11.612.2 12.011.6 12.0

13.6

9.810.1 10.310.3

200620072008200920102011201220132014

49


Prime: M-Su 7p-11p


Spring Fall0.02.04.06.08.0

10.012.014.016.018.020.0

16.315.6

17.1

15.2

17.516.3

17.3

15.816.5

15.815.4 15.1

17.0

12.312.7 12.812.7

200620072008200920102011201220132014

50


Adults 55+

51


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.098.8 98.998.9 98.599.4 99.298.7 98.998.5 98.399.2 99.099.4 98.399.8 98.199.1

200620072008200920102011201220132014



52


Spring Fall0.05.0

10.015.020.025.030.035.040.045.050.0

38.534.9

40.036.3

41.3 40.141.8 41.540.5 39.7

44.040.6

43.9

33.835 34.236.7

200620072008200920102011201220132014



53


Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

11.8

10.7

12.311.7

13.3 12.913.4 13.613.3

14.2

15.7

14.5

15.7

12.613.1 13.214.2

200620072008200920102011201220132014



54


Spring Fall0.0

10.020.030.040.050.060.070.080.090.0

100.097.3 96.998.1 97.497.7 97.998.2 96.996.9 96.896.6 98.398.9 97.299.3 97.598.3 2006

20072008200920102011201220132014


Prime: M-Su 7p-11p

55


Spring Fall0.02.04.06.08.0

10.012.014.016.018.0

13.0 13.114.0 13.4

14.6 14.314.3 14.614.1 14.315.1 15.2

16.0

12.813.5 13.2

13.8

200620072008200920102011201220132014


Prime: M-Su 7p-11p

56


Spring Fall0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

19.9 20.121.5 21.6

23.5 23.023.024.023.2

25.627.0 27.1

28.7

23.925.2 25.5

26.6

200620072008200920102011201220132014


Prime: M-Su 7p-11p

1 tv viewing trends rivière-du-loup em - diary updated spring 2014

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