1 totally hollywood tv/hmc content strategy. 2 studio content leverage studio’s free marketing...
TRANSCRIPT
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Totally Hollywood TV/HMCContent Strategy
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Studio Content
Leverage Studio’s Free Marketing Assets
Plus - HMC Content Reviews
Showtimes
Ticketing
And more…
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• Hollywood Buzz
• Hot Picks
• Meet The Stars
• Red Carpet
• What’s Hot
Leverage High-Quality / Low Cost Original Programming
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(Hollywood Related)
Trivia & Fun Facts
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Interactive Trivia - User/Viewer Advantages
• Includes clues, fun facts, & entertaining information
• Real-time competition against clock & other players
• Players can join in anytime
• Fastest response garners more points
• Players are ranked
• See “Top Scores”
• Continuous feedback
• Collect Prizes
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Get ready to play
Hollywood Trivia Time
Brought to you by
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Choose a category
The Big Stars
Recent Feature Films
The Classics
Who Said That?
Separated at Birth
The Best of Yak Shak
Hollywood Trivia TimeBrought to you by the editors of Hollywood.com
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Game begins in
23
seconds
Hollywood Trivia Time
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Which film did Cameron Diaz not star in?
Hint: Cameron Diaz was born
August 30, 1972.
5
secondsremain
50 points
Question #1
A. Bill and Ted’s Excellent Adventure
B. The Mask
C. Something About Mary
D. The Sweetest Thing
E. Being John Malkovich
Hollywood Trivia Time
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You’re right !
250 points
accumulated
A. Bill and Ted’s Excellent Adventure (1984)
The film starred a young Keanu Reeves who
would later go on to star in “The Matrix”.
Hollywood Trivia Time
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Did You Know?
Cameron Diaz first film was the 1994 hit comedy “The Mask”. She
auditioned for the part while working as a model. To her amazement, and despite having no previous acting experience, she was cast as the female lead opposite Jim
Carrey.
Check out the Yak Shak on Hollywood.com
Hollywood Trivia Time
Where you can shoot the breeze with other users about your favorite movies and celebrities.
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3
secondsremain
Fun Fact
It take 9 cows 3 days to produce enough milk to make 1 box of CHEEZ•IT
X 3 Days =
Hollywood Trivia Time
Get ready for question #2
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Top Ten List
1. LaurieS 500
2. EricI 450
3. MitchR 350
4. Cute1 450
5. SuzyQ 400
6. LeighJ 400
7. PatrickB 350
8. ShaneM 350
9. RuExperienced 350
10. HelenC 350
Hollywood Trivia Time
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Find out how you can get inside the movies.
Click on the CHEEZ•IT box
Next Round begins in
27
seconds
Hollywood Trivia Time
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Next Round begins in
17
seconds
Hollywood Trivia Time
Check out Hollywood.com for all the info on your favorite stars and films. Read reviews, get movie showtimes, movie tickets, and more.
of the Sci-Fi Channel……On June 2, Sony studios brings you “Monsters R Us”, a warm and fuzzy
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• Unique playing experience / not "commodity" data product
• Addictive entertainment
• Extends time spent on channel/web
• Truly interactive vs.. click-a-button & watch-a-video
• Encourages repeat visits
• Designed for people of all ages
User/Viewer Advantages
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Plays on HMC data/content philosophy
• Leverages current HMC content / skill sets
• Content syndication opportunities
• Content can be used across multiple platforms
• Build “aggregation service” into a full fledged
entertainment & game channel
• Already a proven quantity on iTV, Web, DVD
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• Provides added value to cable operators
• Sponsor/Advertiser graphic/video imbedded in screen*
• Entire game area can be sponsored *
• Current films can be featured as part of Trivia *
• Users compete for prizes*
• Drives traffic to other HMC properties
MARKETING & CROSS-PROMOTION OPPORTUNITIES
* Fee paid by sponsor, advertiser, or studio