1 switching from mobile internet to internet on mobile monday, 19 december 2005 philippe kerignard...
TRANSCRIPT
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Switching from Mobile Internet
to Internet on Mobile
Monday, 19 December 2005
Philippe [email protected]
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i-mode by Bouygues Telecom
i-mode is not a technology, more an ecosystem Worldwide
50 Millions customers 14 operators gathered within the
i-mode Alliance
In France Commercial launch in 2002, November the
15th 1.4 Million customers 90% of French population can access to i-
mode Haut Débit (High Data Rate)
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i-mode by Bouygues Telecom
i-mode it is also 180 content providers 350 services a Flash portal > 1 Million pages in
the off portal world
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A Universal Business Model,…
Services : renewable monthly subscription from 0 to 3€
86% of the monthly fee paid out to the Content Provider
Bouygues Telecom BM based on trafficEnd to end QoS Managment
CUSTOM.CUSTOM.CUSTOM.CUSTOM.Billing HandsetsTransportHosting.Agregat.Content Edition
Develop.
Prom
otio
n
Marketing
Edito
rial s
uppo
rt
Tech
nica
l sup
port
Spec
ifica
tions
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… can fit all kind of actors
and attract major Internet brands to create a bridge between the PC world and the mobile
world
21,7%
21,7%
@mail one click
away 300.000 titlesFull track downloadon mobile and PC
and can open i-mode to …
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The Web i-mode
The Web i-mode : the off portal world in Japan (on 2G network 40% of the total traffic, on 3G
60%)
a very dynamic activity in France some innovative services
Podcasts, RSS feed readers, VideoBlogs,…
A huge open world more than 1 Million pages specially
adapted to i-mode phones access through the Exalead search
engine Exalead BM based on commercial
links from the Web i-mode to the Web on i-mode,…
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The Web on i-mode…
The Web arrived on i-mode Friday at 10:30 AM
Web search Same results compared to PC results Web pages translated into i-mode pages
Images search Same results than Google images on
your PC
Web mobile (beta) search Only on i-mode sites
…just to cheat when you play Trivial Pursuit
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3 juxtaposed worlds
The Long Tail theory - Chris Anderson
some complementary worlds
The Web i-mode
> 1 M mobile pages
The Web on i-mode
>>20 Billions Web pagesServices rankedby popularity
Pop.
350 sites
Allofficialsites
A « fractal » approachSite > categories > i-mode
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The Web i-mode
3 complementary worlds …
Some examples
…can address somevery specific requests
The Web on i-mode
All officialsites
Services rankedby popularity
Pop.
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Mobile services : a new approach…
that unleash the usage,
introduce some new and innovative mobile services
introduce a huge open world to address specific needs
…to increase the cake size forincreasingly greedy customers
High High Data Data rate.rate.UnlimiteUnlimited d monthly monthly planplan
9,90€
@mails free
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Thanks for your attention
Merry Christmas
and a
Happy New Year 2006
and wish you a
Philippe Kerignard