1 stepping into the internet innovating business education with second life robin teigland, sse...
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Stepping into the InternetStepping into the InternetInnovating business education with Innovating business education with Second Second LifeLife
Robin Teigland, SSE Steve Mahaley, Duke
CEGöran Lindqvist, SSEDecember 20, 2007
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What is Second Life?What is Second Life?
A film by Duke CE on the SSE MBA IslandA film by Duke CE on the SSE MBA Island
http://www.dukece.com/video/tommorowsleaders.hhttp://www.dukece.com/video/tommorowsleaders.htmltml
Or Or
http://www.youtube.com/watch?v=Bi5i3UwVvbghttp://www.youtube.com/watch?v=Bi5i3UwVvbg
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OverviewOverview
What are we doing in Second Life?What are we doing in Second Life?
What are others doing in Second Life?What are others doing in Second Life?− Some potential applications to business education?Some potential applications to business education?
Where are we going with Second Life & 3D internetWhere are we going with Second Life & 3D internet??− Challenges and possibilitiesChallenges and possibilities
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OverviewOverview
What are we doing in Second Life?What are we doing in Second Life?− Special issue in Special issue in MIS QuarterlyMIS Quarterly on Virtual Worlds on Virtual Worlds
http://www.misq.org/BulletinBoard/NewVentures.pdfhttp://www.misq.org/BulletinBoard/NewVentures.pdf− Lectures for external organizationsLectures for external organizations− Communication strategy for the Swedish Tax Agency Communication strategy for the Swedish Tax Agency − Virtual teaming exercise with Duke CEVirtual teaming exercise with Duke CE− Designing our islandDesigning our island
What are others doing in Second Life?What are others doing in Second Life?− Some potential applications to business education?Some potential applications to business education?
Where are we going with Second Life & 3D internetWhere are we going with Second Life & 3D internet ??− Challenges and possibilitiesChallenges and possibilities
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Springtime PR & Communications Springtime PR & Communications BureauBureau
Training event with avatars from Training event with avatars from Shanghai, Beijing, Stockholm, and Shanghai, Beijing, Stockholm, and
GotlandGotland
Lecturing for external organizationsLecturing for external organizations
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Developing a Communication Strategy Developing a Communication Strategy
in Second Life in Second Life for the Swedish Tax Agencyfor the Swedish Tax Agency
Media Psychology with Richard WahlundMedia Psychology with Richard Wahlund
Robin Teigland November 12, 2007
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Presentation of the Swedish Tax Agency Presentation of the Swedish Tax Agency
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Anders Stridh and Anna Scocco presenting Anders Stridh and Anna Scocco presenting the Swedish Tax Agency from their officethe Swedish Tax Agency from their office
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MSc students in the SSE classroom MSc students in the SSE classroom interacting and learning about the Swedish interacting and learning about the Swedish
Tax AgencyTax Agency
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An experiment for the Communication An experiment for the Communication StrategyStrategy
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Swedish Tax Agency and SSE participantsSwedish Tax Agency and SSE participants
Karinda Rhode, alias Robin Teigland
Lima Lungu, alias Linda Malmqvist
Carl Palssonalias Coca Cooljoke
Anders Stridhalias Gonzo Takaki
Anna Scoccoalias Ansco Maximus
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Virtual 3D TeamingVirtual 3D TeamingAn exercise in Second LifeAn exercise in Second Life
GEL with Lena RamfeltGEL with Lena Ramfelt
Steve Mahaley, Duke CERobin Teigland, SSENovember 12, 2007
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Starting the exercise Starting the exercise
Each team had the same colored t-shirt. The Swedish team had white t-
shirts.
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Each of the four teams building its Each of the four teams building its bridgebridge
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A completed bridgeA completed bridge
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Debriefing sessionDebriefing session
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Designing our island for best functionalityDesigning our island for best functionality
Social
Lecture
Partner 1
Briefing
HQ
Exhibition
Exercise
Partner 2
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OverviewOverview
What are we doing in Second Life?What are we doing in Second Life?− Special issue in MIS Quarterly on Virtual WorldsSpecial issue in MIS Quarterly on Virtual Worlds− Lectures for external organizationsLectures for external organizations− Communication strategy in Second Life for the Swedish Tax Communication strategy in Second Life for the Swedish Tax
Agency Agency − Virtual teaming exercise with Duke CEVirtual teaming exercise with Duke CE− Designing our islandDesigning our island
What are others doing in Second Life?What are others doing in Second Life?− Some potential applications to business education?Some potential applications to business education?
Where are we going with Second Life & 3D internetWhere are we going with Second Life & 3D internet ??− Challenges and possibilitiesChallenges and possibilities
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Developing communication skills?Developing communication skills?
The Digital Hedge School project promotes The Digital Hedge School project promotes inter-generational interaction through an inter-generational interaction through an
informal educational environmentinformal educational environment
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Training and improving skills?Training and improving skills?
The Starboards Yacht Club teaches sailing
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Acting out-of-the-box?Acting out-of-the-box?
The UC Davis Medical Center C Davis Medical Center enables experiencing the impossible enables experiencing the impossible
in its schizophrenia centerin its schizophrenia center
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Learning crisis management?Learning crisis management?
The National Oceanographic and The National Oceanographic and Atmospheric Administration simulates Atmospheric Administration simulates
tsunamistsunamis
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Innovating and co-creating solutions?Innovating and co-creating solutions?
HSB runs a competition to design the apartment building of the future
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Facilitating organizational change Facilitating organizational change through role-playing?through role-playing?
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The opportunities are endless…….The opportunities are endless…….
LeadershipLeadership Sales & marketingSales & marketing BrandingBranding EntrepreneurshipEntrepreneurship InnovationInnovation ……....
http://static.flickr.com/47/110109290_2189217cee.jpg
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OverviewOverview
What are we doing in Second Life?What are we doing in Second Life?− Special issue in MIS Quarterly on Virtual WorldsSpecial issue in MIS Quarterly on Virtual Worlds− Lectures for external organizationsLectures for external organizations− Communication strategy in Second Life for the Swedish Tax Communication strategy in Second Life for the Swedish Tax
Agency Agency − Virtual teaming exercise with Duke CEVirtual teaming exercise with Duke CE− Designing our islandDesigning our island
What are others doing in Second Life?What are others doing in Second Life?− Some potential applications to business education?Some potential applications to business education?
Where are we going with Second Life & 3D internetWhere are we going with Second Life & 3D internet ??− Challenges and possibilitiesChallenges and possibilities
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The future of education with 3D The future of education with 3D internet?internet?
Low High
Distributed
Co-located
Participantreach
Degree of “co-creation”
????
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What are the challenges going forward?What are the challenges going forward?
What What skillsskills and and roles roles are required?are required?− For academics, coaches, program managers, and of For academics, coaches, program managers, and of
course the participants?course the participants?− How do we get over the “digital immigrant” hurdle?How do we get over the “digital immigrant” hurdle?
What does What does contentcontent look like? look like? − Creation in real world for in-world? Or in-world for real Creation in real world for in-world? Or in-world for real
world? world? − Created by program or participants? Or co-created? Created by program or participants? Or co-created? − How do we escape our real world thinking?How do we escape our real world thinking?
How is the How is the process process best facilitated?best facilitated?− Embedding a 3D internet experience in the flow of the Embedding a 3D internet experience in the flow of the
learning program?learning program?− How do we ensure seamlessness?How do we ensure seamlessness?
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For more information….For more information….
External lecturesExternal lectures− http://www.slideshare.net/eteigland/sl-conference-photos/http://www.slideshare.net/eteigland/sl-conference-photos/
Communication strategy with the Swedish Tax AgencyCommunication strategy with the Swedish Tax Agency− http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-
life-nov12-07/life-nov12-07/ Virtual teaming with Duke CEVirtual teaming with Duke CE
− http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-overview/overview/
Second Life in generalSecond Life in general− http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-
teigland/teigland/
ContactsContacts− Robin Teigland, Associate Professor, Center for Strategy and Robin Teigland, Associate Professor, Center for Strategy and
Competitiveness, SSE, Competitiveness, SSE, [email protected]@hhs.se, , www.knowledgenetworking.orgwww.knowledgenetworking.org
− Steve Mahaley, Steve Mahaley, Director of Learning Technology, Director of Learning Technology, Duke CE, Duke CE, [email protected]@dukece.com
− Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, Competitiveness, [email protected]@hhs.se