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Social Media Adoption(Creating new value collaboratively)

By Paul Terlemezian

President, iFive Alliances, LLC

http://ifivealliances.ning.com

Twitter: ifivealliances

iFive Alliances, LLC

June 19, 2009

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Collaborating

Techies

INNOVATORS

Early majority

Late majority

Skeptics

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Collaborating (with thanks to Geoffrey Moore)

Techies

INNOVATORS

Early majority

Late majority

Skeptics

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Deciding

1. Keynote/Lunch-n-learn2. The Business of Social Media Workshop:

An Executive Roadmap (public or private)3. Implementation Services 4. Private Social Media Technology5. Webinar/workshops (e.g. LinkedIn, RSS)6. Executive Coaching

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Collaborating

Techies

1,5

INNOVATORS

3,4

Early majority

2,5,4,3Late

majority1,6,2,5,4,3

Skeptics1,6

1. Keynote/Lunch-n-learn2. The Business of Social Media Workshop3. Implementation Services4. Private Social Media Technology5. Webinar/workshops (e.g. LinkedIn, RSS)6. Executive Coaching

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Getting Started

1. Imagination (approaching)

2. Impact (watching)

3. Integrity (understanding)

4. Implementation (collaborating)

5. Income (deciding)

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Approaching

Other Party Interest

Decision Role Wallet

Product

(traditional)

Price Dependable Customer

Process

(consultative)

Total Cost Consultant Client

New Value

(collaborative)

Profit Expert Client

Added Value and Awareness

(strategic)

Differentiation Market Maker Third Party

Copyright 2009 iFive Alliances, LLC

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Watching (with thanks to The PAR Group)

1. Probe-the questions to ask2. Align- personally and

professionally3. Raise – collaboratively to a

new level of mutual understanding

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Understanding

Capability

Need

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Understanding

Capability

Need

Strength

Weakness

Opportunity

Threat

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8 Simple Tips (Bradley Will)Viewable on You-Tube and http://ifivealliances.ning.com

1. Use your own face

2. Be super interesting

3. Get out of the “no friend zone”

4. Make it easy to stay in contact

5. No sales pitches (strangers-friends-customers)

6. Balance (links, quotes, personal, business)

7. Participate (comment about other’s stuff)

8. Compliment (generous/genuine)

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• Founder of iFive Alliances, LLC - 2003

• 2008 President ASTD Atlanta; 2009 member ASTD Atlanta BOD

• TAG (Technology Association of Georgia) Leadership Council and 2009 BOD

• TAG WLS (WorkPlace Learning Society Founder and Current Chair– 2008 - 2009)

• ASAP (Association of Strategic Alliance Professionals) Affiliate Chair- Southeast Chapter (2006-2009)

• Guest Speaker on the topic of Alliances (Atlanta IT Alliance, Institute of Management Consultants, Vistage, Managing Your Business as an Asset (TAG) , C-Level Enterprises, 2008 Supplier Summit, Brain Trust, Bizsummits)

• DEC, IBM (Catapult Division), KnowledgeWare (Sterling Software), Caliber, Media1st, iLearning

Background